On the occasion of Navratri, ICICI Life Insurance announced its plans to recruit 20,000 women advisors across India, under the Company’s Narishakti initiative by end of FY-2027. Notably, 45% of the Company’s agency business comes from its 78,000+ women advisors as on September 30, 2026. This announcement commensurate with the 2nd anniversary of the Company’s ‘Narishakti’ initiative.
Mr. Amish Banker, Chief Distribution Officer, ICICI Life Insurance Limited, said, “We, at ICICI Life Insurance, firmly believe that ‘Talent has no gender’. While we continue to witness improvement in the performance of our male insurance advisors, we have seen that our women advisors have left no stone unturned to understand our customers’ pulse.
Importantly, women advisors constitute around 32% of our total number of advisors and they have contributed around 45% of our agency business as on September 30, 2026. Besides, in regions like Bangalore, Kerala and Mumbai, we have even seen this number crossing the 50% agency business mark.
Furthermore, our women advisors come from different walk of lives. They are homemakers, salaried professionals, businesswomen with an inherent power to multitask like a manager, solve problems like a consultant and manage money like a banker.
With a natural aptitude for empathy and strategic problem-solving, Indian women have certain intrinsic qualities that are inbuilt in their DNA which helps them to understand our customer’s requirement, provide optimal solutions and nurturing relationships long after the sale. These qualities include their strong emotional quotient, socially active nature, commitment, loyalty and their belief in securing families which are very important in the insurance business.
Hence, we launched the ‘Narishakti’ initiative two years back which helps us to empower women advisors across the country by providing the critical training and support necessary to spotlight their capabilities. Navratri is the perfect occasion to welcome more women advisors into our Narishakti force, equipping them with the skillsets needed to actively drive our government’s vision of Insurance for All by 2047.”
As on September 30, 2026, 47% of the Company’s women advisors are associated with ICICI Life Insurance for more than 10 years.
Launched in 2024, ICICI Life Insurance’s Narishakti initiative empowers women across India to build a meaningful career as respected financial planners with zero upfront investment. It offers them, the flexibility to work on their own schedule without sacrificing their family time, while allowing them to gain recognition, become financial independent and proudly serve a noble cause by securing families nationwide.