Platinum Guild International (PGI) India has unveiled a new Men of Platinum collection featuring chains, pendants, bracelets and rings designed for men at different stages of their journey. Endorsed by Rohit Sharma and Anirudh Ravichander in the brand’s new campaign, the collection brings to life a central belief: enduring success is forged through character—the conviction to forge your own path, the resilience to keep moving forward, and the values that give achievement lasting meaning.
The collection broadens the world of Men of Platinum, bringing together bold, statement platinum jewellery with lighter, contemporary designs created for more frequent wear. Sculpted forms, geometric surfaces, interlocking links and considered contrasts of colour and finish create distinct expressions of personal style—from pieces that mark achievement and stature to those that become part of a man’s identity.
Rohit Sharma’s composure and leadership speak to character & values that sustain success. Anirudh Ravichander’s self-belief and willingness to keep evolving speak to character that builds success. Their distinct journeys offer a way to connect the jewellery to the choices and values of the men who wear it.
At the heart of every piece is platinum, a precious metal known for its ability to endure. It’s strength, naturally white colour provide the foundation for designs ranging from substantial statement pieces to refined everyday jewellery—each created to reflect the character of the man who wears it.
Rohit Sharma said: “Platinum is known for its enduring strength, and I think that makes it a powerful symbol of the character it takes to keep moving forward, no matter what comes your way. I have always believed that while success is important, how you get there matters just as much. The decisions you make under pressure, how you respond when things don’t go your way, and how you bring people along with you – that says a lot about who you are. That idea of character is something I connect with strongly in Men of Platinum.”
Anirudh Ravichander said: “For me, success has always been about believing in yourself, creating your own path and continuing to evolve. There will always be opinions about what you should do or who you should be, but having the conviction to stay true to yourself is what really matters. That idea of character is something I connect with strongly in Men of Platinum. Platinum is known for its enduring strength, and to me, that makes it a powerful symbol of the inner strength it takes to keep believing, creating and moving forward.
Vaishali Banerjee – Head of Global Market Development and Managing Director – India & ME, Platinum Guild International, said: “Men are wearing jewellery in more ways and at more moments in their lives. With this collection, we are extending Men of Platinum from statement pieces for established achievers to design-forward options for younger men developing their own sense of style. It is a wider expression of platinum’s place in the men’s jewellery category. The designs bring Men of Platinum’s values to life in a tangible way. Further, Rohit Sharma and Anirudh Ravichander – who are icons for a vast cross-section of Indian men today, wear pieces that speak to their different styles and journeys, while the collection as a whole connects platinum’s ability to endure. Its lasting strength speaks to the character behind enduring success.”
The Platinum Trinity Chain
Different forms and finishes come together in a single seamless composition. Platinum, rose gold, and nocturnal blue ceramic bring their own distinct identity, reflecting a man who draws strength from everything that has shaped him. Crafted from enduring platinum – a metal prized for its strength and resilience – this versatile chain is for men who bring their many influences together to create something that they ow
The Platinum Capsule Bracelet
A fine rose gold line runs through a series of platinum links, giving this bracelet a clean, modern look. Crafted in enduring platinum, known for its lasting strength, it is made for men who keep moving forward—each step building on the last.
The Platinum Groove Ring
Diagonal grooves and triangular details give this ring a bold, structured look. Crafted in enduring platinum, known for its strength and ability to hold its form over time, it is made for men who face every challenge with quiet determinati
The Platinum Ascent Wristwear
Bold, stepped ridges wrap around this platinum band in a continuous twist, each turn building upon the last. A deep blue stone lends the design a quiet accent. Cast in enduring platinum – one of the strongest precious metals on Earth – this statement piece reflects a man whose strength lies not only in what he achieves, but also in the difference he makes.
The Platinum Rhythm Chain
Platinum links with ice gold accents come together in a clean, repeating pattern. Crafted in enduring platinum, known for its lasting strength, the chain reflects a man whose many values are deeply connected, each one shaping the way he moves through life.
This collection hits stores beginning October & in time for Dussera and Diwali and will be available at key retailers across India.