Piramal Consumer Healthcare’s flagship brand Tetmosol today announced the onboarding of acclaimed actor Pankaj Tripathi as its new Brand Ambassador, alongside the launch of a new multimedia campaign.
The move repositions the brand as an expert solution for skin infection. The campaign is anchored in a sharp consumer insight: millions of Indians, particularly those leading active, outdoor lifestyles, routinely struggle with heat, sweat, and hygiene-related challenges. These conditions often lead to persistent skin infections that extend beyond physical discomfort to impact confidence and day-to-day productivity.It also brings into focus a critical gap in consumer behaviour. While home remedies and regular soaps may offer short-term relief, they often fail to provide effective relief against stubborn (“ziddi”) skin infections. Reinforcing its positioning of “Skin Infection ka Expert Solution,” Tetmosol presents itself as a credible, efficacy-led solution for such persistent skin infections.
As part of this strategic shift, Tetmosol has also announced expansion of its portfolio with pan India launch of Tetmosol Prickly Heat Powder, marking its entry into adjacent, summer-relevant Skin health & hygiene categories . This move is expected to strengthen the brand’s omnichannel presence across offline retail, e-commerce and quick commerce platforms, while also enabling access to non-chemist channels like supermarket and modern trade to enhance reach and accessibility.
Commenting on the announcement, Sai Ponugoti, CEO, Piramal Consumer Healthcare, said,”Tetmosol has long been trusted by consumers for its efficacy in addressing skin infections. With our new campaign and positioning of ‘Skin Infection ka Expert Solution,’ we are sharpening our focus on solving persistent skin infections and cementing the brands authority as an effective solution for skin infections.Bringing Pankaj Tripathi on board is a natural fit—his authenticity, relatability, and credibility align strongly with our brand values and help us communicate this message with greater impact.
Alongside this, our expansion into adjacent categories such as prickly heat reflects our intent to strengthen Tetmosol’s role as a more comprehensive and trusted partner in skin health for Indian consumers. Beyond functional efficacy, our new campaign underscores the link between skin health, confidence, and everyday performance, enabling individuals to overcome skin health concerns effectively and focus on what matters most while advancing our mission of helping India live free from skin infections.”Speaking on the association, Pankaj Tripathi said, “The most impactful stories come from everyday realities. “Skin infections are something many people deal with in their daily lives but often don’t pay enough attention to until it starts affecting their productivity and confidence. What I like about Tetmosol is its clear, solution-led approach to provide effective relief from skin infections. I’m glad to be associated with a brand that understands a real, everyday concern and helps people feel more confident in their own skin.”With this campaign and category expansion, Tetmosol aims to deepen consumer engagement, expand into new use-cases and channels, and further reinforce its leadership as a trusted expert in skin infection solutions.