In Ahmedabad, Gujarat, Mercedes-Benz India has opened its first ‘Integrated AMG Performance Centre.’ It is spread across 9000 sq. ft. and was built with an investment of Rs 4.2 Crore.
Mercedes-AMG Benz’s Performance Centre is home to India’s first dedicated MAR2020 EQ Display, which highlights the brand’s future luxury EV portfolio.
There is a delivery bay and a 9-car display bay at the AMG Performance Centre. The entire roster of Mercedes-Benz, Mercedes-AMG, and Mercedes-EQ vehicles will be on display.
Martin Schwenk, Managing Director, and CEO, Mercedes-Benz India said, “We are excited with the potential growth of Mercedes-Benz and AMG brands in Gujarat. Successful enterprises combined with rising aspiration among the young patrons to own a luxury brand, have firmly driven Mercedes-Benz’s growth trajectory in Gujarat.
To cater to the enhanced demand of AMG vehicles in the market in particular, we are introducing India’s first ‘Integrated AMG Performance Centre MAR2020’ outlet in Ahmedabad.”
The German luxury automaker already has such centres in New Delhi, Mumbai, Bengaluru and Hyderabad. Being India’s fifth and Gujarat’s first AMG Performance centre, it will have 37 professionally trained staff.
The Gujarat centre comprises of high-quality interiors with exclusive furnishings and a palette of colors. Mercedes-Benz is now present in 47 cities across India with a strong network of over 125 touch points.
“This Integrated showroom will feature country’s first dedicated MAR2020 EQ Display, underlining our future EV offensive in the coming months. We remain highly bullish on the potential of Gujarat to become a leading luxury car market in future and are confident of strengthening our footprint with best of products and services for our discerning customers,”