Smith & Jones, a leading food brand from Tata Consumer Products Limited with popular offerings such as Pasta Masala and Ginger Garlic Paste, has launched a new TVC for its Pasta Masala featuring acclaimed actress Rasika Dugal. Rooted in the everyday school tiffin occasion, the campaign celebrates the joy of packing a lunch that children look forward to and love sharing with their friends.
Today’s moms are always looking for new ways to keep mealtimes exciting for their children. Smith & Jones takes the guesswork out of trying something new. With four exciting flavours to choose from, Smith & Jones makes it easy to bring variety to the lunch tiffin while keeping preparation easy. Simply boil pasta, toss it with stir-fried veggies, add a pack of Smith & Jones Pasta Masala, and it’s done. No additional ingredients, no stress, just tasty pasta in minutes.
Speaking on the campaign, Ms. Deepika Bhan, President Packaged Foods, Capital Foods & Soulfull at Tata Consumer Products, said: “Every mom hopes for the same thing at the end of the school day, that the tiffin comes back empty. At Smith & Jones, we want to make that a little easier for moms with super tasty pasta that kids genuinely enjoy. This campaign is inspired by those everyday lunch-break moments that many of us remember fondly, friends sharing food, and creating lovely memories around the lunch table.
Heval Patel, COO The Womb, ‘Right through our journey of consumer explorations and product tasting, we realised that Smith & Jones Pasta Masala along with convenience is also an emotion. It not only makes the kids happy but also puts the mother on a pedestal. We carried this feeling forward in our creative expression, the signature line ‘Taste Gajab’ expresses both taste and emotion”
The campaign will roll out across television, digital and social media platforms, celebrating the simple joy of packing a lunch that becomes a class favourite.