ICICI Prudential iProtect Smart now comes with a 10 year life cover option. The plan is designed for customers with defined financial obligations such as home loan, children’s education goals and business loans. Thus, enabling customers to choose high life cover at low premiums during the phase of life when their financial responsibilities are highest.
Mr. Bharat Gunti, Chief Of Distribution, ICICI Prudential Life Insurance said, “Customer expectations from financial protection continue to evolve alongside their life goals. At ICICI Prudential Life Insurance, our focus is to help customers protect what matters most at different life stages of their financial journey. ICICI Pru iProtect Smart Plus reflects this customer-first approach by expanding our protection portfolio with a 10-year policy term that combines affordability with features designed to deliver meaningful financial security.
With ICICI Pru iProtect Smart Plus, customers get 100% sum assured at the diagnosis stage of a terminal illness. Notably, the plan offers ‘Critical illness’ cover option with a fixed premium that does not increase every year. The plan also includes complimentary health and wellness services worth up to Rs. 67,100/-, instant claims worth Rs. 3 lakhs is paid to customers.
With an industry leading claim settlement ratio of 99.3% and with an average claim settlement turnaround time of 1 day in Q1-FY2027, we are always there for customer and their family’s when they need us the most. During Q1-FY2027, the Company settled Rs. 1,306 crore of death claims and paid Rs. 3,360 crore as maturity & survival benefits reflecting ICICI Prudential Life’s continued focus on delivering timely financial protection and peace of mind to their policyholders. Furthermore, in FY2026, the Company settled Rs. 5,149 crore of death claims and paid Rs. 15,363 crore as maturity and survival benefits.”

