ICICI Prudential Life Insurance has launchedthe ICICI Prudential Life BSE Enhanced Value 30 Index Fund for its Unit Linked Insurance Plans (ULIPs). The fund is designed to provide customers with exposure to attractively valued companies from the largeand mid-cap universe and build wealth over the long-term.
Commenting on the launch, Mr. Manish Kumar, Chief Investment Officer, ICICI Prudential Life Insurance Company Limited, said, “The ICICI Prudential Life BSE Enhanced Value 30 Index Fund offers a structured and transparent way for customers to participate in equity markets by focusing on companies that are attractively valued relative to their fundamentals.
The fund’s strategy is built on key pillars including value-based stock selection using multiple financial parameters, diversification across sectors, market capitalisation segments, and a disciplined, rule-based investment process with periodic review and rebalancing.
Importantly, this approach enables customers to stay invested with confidence, even during volatile phases, over the long term, while participating in opportunities that may be relatively under-represented.”
As of March 30, 2026, the ICICI PRUBSE Enhanced Value Index has delivered annualised returns of 32% over three years, 28.9% over five years and 19.4% over ten years, reflecting the strength of a disciplined, value-oriented investment approach over market cycles. The fund adopts a passive, index-mirroring strategy, aiming to track the underlying index and provide consistent exposure to value opportunities.
The fund tracks the ICICI PRU BSE Enhanced Value Index, which comprises 30 companies selected from the BSE Large&Mid-cap universe based on valuation parameters such as book value-to-price, earnings-to-price and sales-to-price ratios.This is a customized index aligned to BSE Enhanced Value Index, subject to IRDAI regulatory requirements. The customized index is designed to measure the performance of the 30 companies in the BSE LargeMidCap with the highest valuations based on three fundamental measures – book value-to-price, earnings-to-price and sales-to-price. In case a stock cannot be selected due to regulatory guidelines, the subsequent eligible stock(s) will be selected to maintain a cohort of 30 stocks.The index follows a transparent, rules-based methodology to identify companies with strong underlying fundamentals relative to their market valuations.
The index is reviewed and rebalanced twice a year, ensuring that the portfolio remains aligned with evolving opportunities across sectors. It also incorporates limits on stock and sector exposure to maintain diversification and portfolio balance.
The ICICI Prudential Life BSE Enhanced Value 30 Index Fund will be available through ICICI Prudential Life’s ULIP offeringssuch as ICICI Pru Signature Assure, SmartKid Assure with ICICI Pru Signature Assure, ICICI Pru Smart Insurance Plan Plus (SIP+) amongst other ULIP products along with Life Cover, available on www.iciciprulife.com. Thus, enabling customers to combine long-term equity participation with life insurance.