Samsung, India’s largest consumer electronics brand, will begin the sale of its newly-launched Galaxy A57 5G and Galaxy A37 5G smartphones on April 10. The new A series brings flagship-level capabilities to young users who value photography, performance, and AI-powered features in a durable and attractive slim form factor.
The Galaxy A57 5G is available in three colours: Awesome Navy, Awesome Icyblue, and Awesome Lilac, priced at INR 56999 for the 8GB/256GB variant and INR 62499 for the 12GB/256GB variant. The Galaxy A37 5G comes in Awesome Lavender, Awesome Greygreen, and Awesome Charcoal, priced at INR 41999 for the 8GB/128GB variant, INR 47499 for 8GB/256GB, and INR 52999 for the 12GB/256GB variant.
Consumers can purchase the Galaxy A57 and Galaxy A37 5G through the Triple Zero Scheme, which includes Zero Down Payment, Zero Interest, and Zero Hassle, on Samsung.com, across Samsung exclusive and partner stores, and other online platforms.
To make these smartphones even more appealing, Samsung is introducing a range of exclusive offers…
- An upgrade bonus of INR 5000 for prices starting at INR 36999.
- An INR 3000 cashback—with prices starting at INR 38999—via bank or UPI transactions.
- A 24-month zero-interest EMI option + an upgrade bonus of INR 3000 for EMIs as low as INR 1625.
Both devices feature a 50MP main camera with enhanced image processing for ‘Nightography’; the setup ensures clearer photos with improved detail in challenging lighting conditions. Additional features include ultra-wide and macro lenses, along with a 12MP HDR front camera for consistent photo and video output. AI-powered tools such as Best Face and Object Eraser enable quick edits and improved group shots directly on the device.
The Galaxy A57 5G and Galaxy A37 5G are built to last, boasting Gorilla Glass Victus+ on the front and back, along with an IP68 rating for water and dust resistance. Both devices support six Android OS upgrades and six years of security updates for long-term usability.
The new A series integrate AI-driven tools like Samsung Bixby, Gemini, and Perplexity. Features such as Circle to Search, Direct Voicemail, and real-time call transcription streamline everyday tasks like search, communication, and content interaction. The smartphones also include Samsung Knox Vault that stores data in dedicated tamper-resistant hardware; it monitors for hardware-level attacks, and blocks them.
The Galaxy A57 5G is powered by the Exynos 1680 that delivers 33 percent higher NPU performance, and 15 percent higher CPU and GPU performance compared with the previous generation. The Galaxy A37 runs on the Exynos 1480 processor that shows 162 percent improvement in NPU performance, along with 15 percent CPU improvement and 19 percent GPU improvement. Both devices come with LPDDR5X RAM and UFS 3.1 storage which reduce application load times and improve file transfer speeds.
The Galaxy A57 5G and Galaxy A37 5G are equipped with a 5000mAh battery, which lasts for two days of average use, and support 45W rapid charging capabilities.