Instagram influencer and counselling psychologist Divija Bhasin has become the centre of a major online conversation after one of her viral videos triggered what social media users are calling the “R**i Revolution.”*
Known for her candid discussions on gender and mental health, Bhasin recently posted a Reel addressing how the word R**i* — often used as a derogatory term for women — has lost its power to hurt her. The video, which has crossed 5.7 million views on Instagram, shows Bhasin declaring, “Men called me that word every single day in my comment section. I am a proud Rai. Rai supremacy.”
Encouraging women to reclaim the term, she urged them to wear it as a symbol of defiance rather than shame. The video struck a chord with many, inspiring women — including young social media users — to use the #ProudR*i hashtag and include it in their Instagram bios. The movement, described as a bold step toward breaking linguistic stigma, has since gained traction across multiple platforms.
The same video, when uploaded to her YouTube channel, garnered over 127,000 views within three days, reflecting the widespread engagement her message has received.
Who Is Divija Bhasin?
Divija Bhasin is a counselling psychologist and digital creator known for addressing taboo topics such as mental health, body image, and gender bias. Through her online content, she promotes emotional well-being and open dialogue, particularly targeting younger audiences.
Her Qualifications and Achievements
Bhasin holds a BA in Psychology (Honours), an MSc in Applied Clinical Psychology, and an MA in Clinical Psychology.
Her work has earned her multiple recognitions:
- Harvard University: Selected among 25 global creators for the Harvard Mental Health Summit in Boston.
- Forbes: Ranked #25 on the Top 100 Digital Stars list.
- The Times: Honoured with the Health & Wellness Award.
- Elle Beauty Awards: Named Mental Wellness Expert of the Year.
- Cosmopolitan Awards: Awarded Mental Health Blogger of the Year.
Bhasin has also been featured as an expert therapist in publications including The Hindu, Hindustan Times, Moneycontrol, Economic Times, CNBC, NDTV, and The Times of India.
Her latest campaign has once again highlighted her influence in redefining online conversations around mental health and gender narratives.