Announces INR 100 Crore (USD 12 Mn*) Investment for Amway India’s progress and transformation in the next 3-5 years
Amway President and CEO Michael Nelson visited India this week to mark 10 years of the company’s manufacturing journey in the country – a milestone that reinforces India’s strategic importance in Amway’s global operations as one of only three global manufacturing hubs for Amway, alongside the US and China. Building on this strong foundation, the company plans to invest INR 100 crore (USD 12 Million*) over the next three to five years to further enhance Amway Business Owner/ Distributor capabilities, strengthen and expand its physical presence, and elevate customer experience.
This marks Nelson’s maiden visit to India since assuming the President and CEO role, underscoring the country’s pivotal role in Amway’s global growth strategy and reaffirming the company’s long-standing commitment to inclusive and sustainable progress in the region.
“India stands at the very core of Amway’s global vision,” said Mr Michael Nelson, President and CEO, Amway. “It is a powerhouse of potential driven by its digitally empowered population, a dynamic and young workforce, and thriving gig economy. For Amway, India is at the cusp of transformation and to drive this change, we continue to make significant investments, focusing on key priorities – strengthening our values and culture, accelerating product innovation to meet evolving consumer needs, and deepening distributor partnerships through education and training. With its rapid economic rise and increasing focus on holistic wellbeing, India is poised to be a key driver of our global growth. The country’s vibrancy, diversity, energy, and entrepreneurial spirit perfectly align with Amway’s purpose of Helping People Live Better Lives through economic empowerment and wellbeing. As we celebrate a decade of local manufacturing, we are proud of what we have built and even more inspired by the extraordinary opportunities that lie ahead.”
The INR 100 crore investment is directed toward elevating distributor and customer experience by expanding the company’s physical presence and transforming existing stores into dynamic hubs of engagement with redesigned layouts, dedicated training zones, and enhanced service experiences. It will also be focused on empowering distributors through structured programs on product knowledge, quality assurance standards, and certification to strengthen customer engagement and support entrepreneurial success.
Mr. Rajneesh Chopra, Managing Director, Amway India, said, “As India marches toward its vision of Viksit Bharat 2047, we are proud to contribute to this transformative journey by strengthening our local presence and investing in people and innovation. Guided by our Values and Founders’ Fundamentals, our commitment to India goes beyond business – it’s about fostering entrepreneurship, enhancing consumer trust, and driving science-backed product innovations that support holistic wellbeing. Through these efforts, we aim to align closely with the nation’s vision of progress, self-reliance, and a healthier, more empowered India.”
With over 27 years in India and a decade of manufacturing excellence, Amway has made significant investments in India towards local manufacturing, boosting R&D, and digital initiatives, including the establishment of multiple state-of-the-art research labs, underscoring its long-term commitment to innovation and progress in the Indian market. Through these efforts and investments, the company aims to empower upto 5 million lives in the next five years, through its efforts to promote health and wellbeing across communities.
Marking a decade of local manufacturing, Amway’s state-of-the-art facility in Tamil Nadu stands as a testament to its alignment with “Make in India” vision. The facility has been instrumental in local job creation and skill development, reinforcing Amway’s commitment to building in India, for India, and the world.