Asian Paints, India’s authority in setting décor trends, is evolving its luxury brand Royale Glitz, from premium wall finishes into a complete home décor inspiration. The journey comes alive in a new advertisement starring brand ambassador Deepika Padukone, making her much-anticipated return to the screen.
The campaign moves beyond the usual paint category conversations, which typically focus on shades and finishes. It positions Royale Glitz as more than just a luxury paint – it becomes the starting point of every design story..
At the heart of the ad film is actor Deepika Padukone. As she interacts with the colours and textures of Royale Glitz, the walls come alive, not just as surfaces, but as expressions of personal style. She experiments with Royale Glitz finishes, which transform her walls and inspire a complete makeover of her living space. The campaign shows how wall finishes can influence overall design choices.
A key feature in the film is the ‘Glitz Up Your Décor’ guidebook – a simple, inspiring tool that helps people imagine new ways to style their homes. Each room and wall in the film shows how luxury wall design can transform the entire space. The guidebook reinforces Asian Paints’ authority in home décor with QR codes that link to demo videos and simple, inspiring ideas, making premium design both aspirational and accessible to all.
Amit Syngle, MD & CEO, Asian Paints, said, “With Royale Glitz, we’re redefining what luxury means for Indian Homes. At Asian Paints, we’ve always believed in the power of self-expression that truly makes a home yours. It’s about creating emotionally charged spaces that reflect who you are. The Royale Glitz campaign celebrates how a single wall can transform an entire space, showing that design begins with self-expression. It invites audiences to view their homes not as fixed structures, but as evolving reflections of who they are. We are also happy to continue our association with the global icon – Deepika, who embodies grace & luxury.”
With its smooth Crème Finish, Teflon™ Surface Protector, and a special colour range created with top designers, Royale Glitz offers not just beauty but impeccable performance too. This marks a significant shift in how luxury paint is perceived, transforming it from a finishing touch to the starting point of decor and design.
With the expansion of Royale Glitz in colour, finishes, and décor, Asian Paints aims to add value to the customer’s décor journey from the very start, becoming a true partner in creating personal spaces. This enables them to engage directly with consumers even before a contractor comes in.
By positioning Royale Glitz as more than a product, Asian Paints once again reinforces its leadership in both innovation and storytelling.