Mother’s Recipe, India’s trusted homegrown legacy brand synonymous with homemade, traditional and authentic products, proudly announces the launch of its groundbreaking new brand: Hearty Roots – a range of Ayurveda-inspired pickles designed for a new generation of wellness-conscious consumers.
Hearty Roots brings together the rich traditions of Indian kitchens with the clean, functional ingredients embraced by today’s health-focused consumer. This unique range of pickles delivers flavour, gut-health benefits and cultural nostalgia with every bite — thoughtfully created to resonate with modern lifestyles while remaining deeply rooted in age-old wisdom.
- The Hearty Roots range includes:
- Lime Pickle (Oil-Free) – made with zero oil, ideal for heart health and clean eating
- Mango Pickle with Ashwagandha – supporting stress resilience
- Mango Pickle with Flax Seeds – rich in omega-3s, great for cholesterol and digestion
- Garlic Pickle with Moringa Leaves – a bold antioxidant boost
- Sweet Lime Pickle with 100% Jaggery – a natural, iron-rich twist on a sweet classic
- Brinjal Pickle – packed with antioxidants and essential minerals
- Karela Pickle – beneficial for blood sugar regulation and immunity
Each jar is made using traditional sun-curing and fermentation techniques, with a clean-label promise – no added artificial preservatives or additives. The brand blends Indian craftsmanship with nutrition science to create pickles that are both familiar and future-ready.
Consumer research reveals a notable shift among younger audiences, especially millennials, toward healthier food alternatives. Millennials, known for their discerning tastes and health awareness, proactively seek out products that offer both nutritional value and authentic taste. Similarly, older consumers facing health challenges such as diabetes and hypertension increasingly require diet-friendly options. Hearty Roots responds precisely to these evolving consumer demands.
Hearty Roots perfectly aligns with the booming INR 10,352 crore health and wellness foods market, currently growing at approximately 10% annually. This range strategically leverages Mother’s Recipe’s deep consumer understanding and B2C marketing strategies to target specific audiences with precision. By preserving traditional flavours and introducing power-packed superfoods, Hearty Roots ensures that every bite is both nutritious and delicious.
Sanjana Desai, Executive Director at Desai Foods and the force behind the launch, shared, “Every household has grown up with the familiar taste of pickles, passed down with love through generations. With Hearty Roots, we are holding on to that emotion while responding to how food habits are evolving today. This brand reflects a conscious step forward – making wellness accessible through ingredients that are time-tested and purposeful. Hearty Roots is rooted in our culture, created for those who seek flavour, function and familiarity on every plate.”
Hearty Roots stands out with no compromise on taste, every element from the clean ingredients to the vibrant, culturally proud packaging is designed to resonate with today’s consumer who seeks both meaning and mindfulness on their plate.
The Hearty Roots range is now available online across Mumbai, Pune, Bengaluru, Delhi, & Hyderabad via quick commerce platforms like Zepto, SwiggyInstamart, Amazon Fresh and Bigbasket leading e-commerce websites and the brand’s official website www.mothersrecipe.com. The products will soon be available in select specialty stores and are poised to reach more cities across India.