Coca-Cola India has decided to launch its marketplace called the Coke Shop exclusively on Open Network for Digital Commerce (ONDC).
The beverage major joins a slew of FMCG companies that have come on board the network. It has also tied up with SellerApp, which will help the company leverage the ONDC network with its data-driven insights, market intelligence and strategies.
The company said joining the ONDC network will enable wider availability of its products and also access a diverse consumer base.
Through the ‘Coke Shop’ marketplace model, Coca-Cola is benefitting retailers by enabling them with another channel to sell their products whilst simultaneously facilitating multiple touchpoints for consumers to purchase from. Retailers who have not been able to access major e-commerce platforms will now have an opportunity to regain customers and cater to a wider audience,” the beverage major said in a statement.
Meanwhile, SellerApp, will streamline order management and inventory tracking and easily identify ONDC orders. Coca-Cola’s sellers will also leverage on SellerApp’s data-driven approach, to identify trends, patterns and opportunities within their specific market segment and tailor their strategies accordingly.
The company’s bottler Moon Beverages Ltd will be the ‘Network Participant’ for Coca-Cola’s offerings on ONDC.