With an aim to establish itself as India’s leading contemporary menswear lifestyle brand, Primafashion Global has launched a new menswear range ‘TIM PARIS’ in Ahmedabad. This marks Primafashion’s first launch in the Indian market and through Tim Paris, the company intends to deliver high-quality staples for men.
In the value format segment, Tim Paris is positioned as a high-quality men’s wear brand. The brand studied various customer pain-points when it comes to men’s apparel and accordingly innovated its designs to launch a sophisticated, comfortable, and affordable menswear range, based on extensive consumer research. The new line will offer high-quality everyday essentials to both urban and suburban customers.
The lifestyle brand also announced a pan India growth plan in this emerging segment. As a part of its expansion plans, TIM PARIS is poised for strong growth and is targeting a national presence of 100+ landmark stores pan India by mid-2023. The TIM PARIS range will debut in Gujarat with the launch of 12 stores this month. The brand is planning to launch a total of 35 stores in the state of Gujarat alone.
Rahul Rajyaguru, Co-Founder & Director, Primafashion Global said,” The vision of the company is to become a leader in the apparels & accessories market by creating a range of credible brands to address the fashion & style needs of women, men, teenagers and kids of the Indian subcontinent. We are excited to launch a thoughtfully crafted brand that provides the perfect blend of essential wear and luxury to our customers. Men’s essential wear is one of the fastest-growing apparel segments in India and encouraged by this growth we are targeting an investment of Rs. 75 cr this financial year”.
The themes of the new menswear collections are inspired by elegance, longevity and most importantly comfort & fit. The collection echoes the art of premium fashion with a mix of vivid colors and prints.
The brand covers a range of men’s stylish classics including a contemporary collection of denim jeans, chinos, polo-t-shirts, shirts, and loungewear with sophisticated and minimalistic aesthetics. The brand will also offer a line of accessories including undergarments, masks, mufflers, bandanas, socks, caps, hankies, belts, wallets & deodorants.
The brand has 3 different lines catering to different age groups. The apparel category range starts from Rs. 499 to Rs. 3,799. The accessories category includes leather belts and wallets priced from Rs.599-Rs.899.
The ‘TIM PARIS’ range will offer 3 collection capsules priced at different levels to cover a wide consumer base. The collection capsules include: –
-Core Existence: For basic and essential wear
-Engineered Dreams: Denim lifestyle inspired apparel meant for active outdoor
-Vivid Adventures: A premium apparel category with an upbeat vibe. This category is available at the stores under the name of “Majestique”