The Silver Oak Institute of Management (SIOM) organised ‘Med Fair 2.0 – Marketing and Advertising Day’, giving students practical experience in marketing, branding, pricing, sales and customer engagement.Students managed more than 20 stalls selling food, clothes, jewellery, lifestyle and home décor products, gifts and other items.
Games and various activities were also organised, with prices ranging from ₹10 to ₹30.More than 1,000 gifts and prizes were offered during the fair, with participants also getting opportunities to win trips to Manali and Matheran.
The event gave students an opportunity to apply classroom concepts in a real-world setting by interacting directly with customers, handling sales and managing their stalls.