Acer is all set to welcome Akshay Kumar as their brand ambassador at a time when the global technology conglomerate celebrates 50 years of innovation and 27 years in India. With the brand extending its footprint from personal computing to a broader ecosystem of products for the modern home, the partnership blends the dynamic, performance-driven persona of Akshay with the long-standing legacy of technology and innovation. House of Acer combines Acer’s technology and Acerpure’s complete home appliances under one roof, with the mission to make everyday life smarter, easier and healthier.
For Akshay, who balances a demanding schedule of films, travel, fitness and family, technology has increasingly become an integral part of everyday life. The association reflects his own belief that technology should simplify life rather than complicate it, be it with helping people work, unwind, stay comfortable or manage their homes more efficiently.
Speaking about his association with Acer, Akshay Kumar said, “My life is always moving. There is work, travel, fitness and family, and when I come home, I want things to be simple. Technology should make life easier, not add more to your list. What I like about Acer is that it has evolved with the way people live. The House of Acer brings together technology that can become a natural part of your everyday life, from the way you work and entertain yourself to the way you live at home. That is what makes this association exciting for me.”
The House of Acer showcases the brand’s expanding ecosystem, bringing together laptops and computing products with televisions, air conditioners, washing machines and other home solutions. Rather than viewing technology as individual products, the concept brings them together as part of one connected home experience.
The partnership also comes at a milestone moment for Acer. With 50 years of global legacy and 27 years in India, the brand has evolved alongside changing consumer needs and technology. There is a nice parallel with Akshay’s own journey. Both have lasted because they have kept up with the times. Akshay has moved across genres and generations without getting stuck in one image which mirrors in the brand’s ethos too. What connects the two is that sense of staying relevant while continuing to evolve.
Harish Kohli, President & Managing Director, Acer India Group, said, “For 50 years globally and 27 years in India, Acer has continued to evolve with the changing needs of consumers. Today, technology is no longer confined to the desk but is an integral part of how we work, relax, entertain ourselves and live. The House of Acer brings this evolution together, creating a home where technology is designed to make everyday life smarter, easier and healthier. Akshay Kumar embodies qualities such as performance, discipline, reliability and constant evolution, making him a natural partner for this next chapter of Acer.”
As Akshay steps into the House of Acer, the partnership marks the beginning of a new chapter for the brand, one where Acer’s five decades of technology expertise comes home. And who better to do it with than a man who has remained a constant across seasons, generations and demographics, always evolving, yet always relevant.