Cosmo Consumer – the consumer facing vertical of Cosmo First has unveiled its latest brand commercial film for Cosmo PPF (the automotive paint protection film category) featuring acclaimed actor Jimmy Shergill. The campaign marks a significant milestone in the brand’s drive to consolidate consumer awareness and reinforce its positioning in India’s burgeoning automotive protection segment. This marks the brand’s first celebrity-led communication campaign, designed to educate consumers on the importance of protecting their vehicle’s exterior while showcasing the advanced technology and superior performance of Cosmo PPF.
Through this campaign, the brand aims to enhance credibility and strengthen consumer connect by reinforcing the value of preserving a vehicle’s finish, while celebrating the confidence, pride, and emotional bond associated with vehicle ownership.
The film opens with a humorous exchange between a husband and wife, where the wife assumes her husband is admiring her diamond solitaire, only to realise that he is in fact talking about his car protected with Cosmo PPF.
The light-hearted narrative cleverly highlights the film’s key product benefits including self-healing technology, scratch resistance, hydrophobic properties and non-yellowing protection. The campaign concludes with the message that while life’s scratches are inevitable, your car’s don’t have to be.
Speaking on the launch of the brand film, Abhineesh Das, Business Head, Cosmo Consumer, said, “For many consumers, a car is much more than just a mode of transport. It is a prized possession that reflects their aspirations and deserves the best protection.
Through this campaign, we wanted to bring this insight to life in a light-hearted and relatable manner while highlighting the advanced protection that Cosmo PPF offers. We are confident that the film will not only resonate with audiences but also drive greater awareness of the Paint Protection Film category and the long-term benefits of safeguarding a vehicle’s finish with Cosmo PPF.”
The film will be launched across Cosmo PPF’s digital platforms and supported by an integrated media campaign spanning OTT, digital news platforms, connected TV and outdoor advertising across key metro markets. The outdoor campaign will include prominent hoardings across these metro cities & Tier I cities.
With advanced self-healing technology, hydrophobic properties, scratch resistance, non-yellowing & Lifetime warranty on its Platinum Range, Cosmo PPF is engineered to deliver long-lasting protection without compromising the vehicle’s original finish. The brand continues to expand its portfolio and distribution network to cater to the growing demand for premium automotive care solutions across India.