Group Mangalam, a multinational conglomerate with a rich legacy of 8 decades has announced its foray into Indian nutraceuticals and wellness sector with the launch of NEAT EVERYDAY- its a new brand. Marking its retail debut, the brand has simultaneously opened five stores across Ahmedabad, featuring an experience center at Prernatirth Derasar Road, alongside four strategic outlets at Bodakdev, South Bopal, Memnagar (Surdhara Circle), and Nehrunagar.
This brick-and-mortar rollout aligns with ‘Neat Everyday’s long-term strategy to capture a significant share of India’s wellness economy by simplifying everyday self-care routines. The flagship store is meticulously designed to offer urban consumers an immersive, interactive, and seamless sensory shopping experience.
A Clean-Label Portfolio Rooted in Science and Purity
‘Neat Everyday’ enters the market with a robust portfolio of over 30 meticulously formulated wellness essentials. The entire range is 100% vegan, gluten-free, paraben-free, and crafted from natural ingredients. Catering to the modern consumer’s demand for functional, clean-label daily solutions, the brand’s offerings are structured across five specialized wellness pillars:
- Oils (Nutrient-rich, cold-pressed formulations)
- Soft Gels/Capsules (Targeted daily health supplements)
- Ghee Capsules (Traditional wellness reimagined for modern convenience)
- Moisture and Mist (Clean-label skin and personal care essentials)
- Gummies (On-the-go nutrition designed for modern lifestyles)
Capitalizing on a Surging Wellness Market
The launch comes at a time when India’s nutraceuticals, wellness, and preventive healthcare sectors are experiencing robust growth. India’s nutraceuticals and wellness market is projected to reach approximately $30 billion by 2027, driven by rising consumer demand for preventive healthcare, clean-label products, and holistic wellness solutions. Across the country, consumers are increasingly prioritizing nutrition, immunity, and long-term well-being, fueling rapid growth in dietary supplements and wellness products. Gujarat, in particular, has emerged as a high-potential market, supported by a health-conscious consumer base and growing adoption of premium, science-backed nutraceuticals and wellness offerings.
Commenting on the landmark launch, Vipin Prakash Mangal, Chairman & Executive Director of Group Mangalam, “Our entry into the nutraceuticals and wellness ecosystem represents a natural evolution of Group Mangalam’s 84-year-old legacy of trust. Today’s consumer, particularly in high-growth markets like Gujarat and greater India, is actively seeking transparent, science-backed solutions that seamlessly fit into their fast-paced daily routines. Neat Everyday is our answer to this demand—bridging the gap between strict purity and modern convenience. By maintaining the highest standards of clean-label innovation, this significant step will substantially enhance the quality of life for our consumers. Looking ahead, we have charted an aggressive nationwide footprint, with plans to establish more than 275 retail touchpoints across Pan-India by March 2027.”
Sharing their vision regarding the experiential retail blueprint, Honey Mangal and Tanisha Mangal, Promoter Group, NEAT Everyday, “we believe that self-care shouldn’t be complicated; it should be intuitive, honest, and accessible. Our debut stores in Ahmedabad are not just transactional spaces, they are experiential discovery centers. We have intentionally designed an interactive environment where customers can touch, feel, and understand the science behind our cold-pressed and vegan formulations. Our objective is to solve real-life lifestyle friction points, building deep, lasting relationships with our community and establishing Neat Everyday as the ultimate destination for contemporary wellness and daily essentials.”
The Road Ahead
As part of its sustained capital deployment and expansion roadmap, Neat Everyday will continue to deepen its penetration in Tier-1 and Tier-2 urban markets across India, backed by a robust omni-channel ecosystem via its digital commerce portal, www.neateveryday.com. The brand remains committed to introducing continuous product innovations tailored specifically to the evolving physiological and lifestyle needs of modern Indian households.