Amul, the No. 1 cooperative in the world and the world’s strongest Food and Dairy Brand extends its partnership for one more season with the FIFA World Champions – Argentina Football Association (AFA) as the Official Regional Sponsor. In their fourth year of association, AFA confirms Amul’s alliance with the Argentina Team during World Cup 2026 period. Amul is the First Indian Regional Sponsor in the history of Argentine Football since 2022.
Since the Argentina Football Association (AFA) began its presence in India in early 2021, its partnership with Amul, has achieved remarkable success in strengthening brand visibility and deepening connections with millions of Indian football fans and consumers. Building on this strong bond, Amul and AFA will offer Indian fans an exciting opportunity to celebrate their shared passion. A special range of Amul products featuring Argentine national team players, along with exclusive fan merchandise will be available in India during the coming year.
Claudio Fabián Tapia, President of AFA, highlighted: “With great enthusiasm we announce today the extension of AMUL, a historic Indian company, and our first regional sponsor in India in this fourth consecutive extension. Being the first regional sponsors of the Argentine Football Association in that country, their confidence is a symbol of our Team growth and passion in India. AFA’s international expansion is consolidated in the Indian market, and consolidates its position as a leading brand in the world football environment. We are grateful for the trust in this extension to AMUL and its Managing Director, Dr. Jayen Mehta for the constant trust and mutual respect for our Association.”
Dr. Jayen Mehta, Managing Director at AMUL, said: “Just like football, Amul connects hearts across borders. We are proud to continue our partnership with the FIFA World Cup Champions 2022 Argentina Football Association as its Official Regional Sponsor a team that inspires millions with its passion, skill, and spirit. This collaboration celebrates the shared energy that drives both sport and nutrition, as milk the world’s original energy drink continues to fuel champions and dreams across generations.”
Leandro Petersen, Director Comercial y de Marketing de AFA, added: “It is important to highlight that each renewal is an expression of the work done together, solidity in brand interaction, and obtaining positive results with consumers. This renewal with AMUL is a reflection of the continuous hard work and value commitment of the Argentine Football Association in the construction of solid brand bondages in India, China, the Middle East, the United States. Indian fans and consumers of Amul will continue to be closer to the players they love thanks to the efforts of a historic and powerful brand like Amul. The AFA and Amul brand alliance enters the fourth consecutive year and establishes a lasting and consolidated presence ahead of World Cup 2026. We thank Amul and Managing Director, Dr. Jayen Mehta for their trust and hope for a great journey together ahead.”