HDFC Bank, India’s leading private sector bank, has been ranked as the country’s most valuable brand according to the Kantar BrandZ’s Top 100 Most Valuable Indian Brands report. This valuation is driven by the Bank’s commitment to digital innovation and customer-centric strategies.
The brand value of HDFC Bank grew by 18 per cent to $44.9 billion from $38.3 billion in 2024. It has increased by 377 per cent since the first BrandZ India Report released in 2014. The Bank has been ranked no.1 in eight out of the 12 years that the report has been in existence.
In its editorial Kantar noted “HDFC Bank’s growth has been driven by continuous innovation and investment in new technology to enhance the customer experience, including the launch of Vigil Aunty, its superhero-style persona designed to educate users about financial fraud. With a strong commitment to digital banking, HDFC Bank continues to set the standard for brand leadership in India.”
Commenting on the ranking, Mr. Ravi Santhanam, Group Head (Brand, Retail Marketing & Customer Analytics) and Chief Marketing Officer, HDFC Bank, said “We are happy to be recognised as the country’s top brand by Kantar. For us the mantra is to stay true to our principles, solve customer problems and keep raising the bar on customer experience, safety and trust. Over the three decades we have stayed the course—keeping the customer at the core and evolving with their needs. Our campaigns also focus on consumer awareness and education to promote safe digital banking practices. This recognition demonstrates the collective efforts of all employees at the Bank.”
Kantar BrandZ uses a consumer-centric approach combining Financial Value (corporate earnings linked to brand assets) and Brand Contribution (driven by Demand Power, Pricing Power and Future Power).
In reference to the Bank, the report further cites, “HDFC Bank has grown its brand value through user-centric innovation. From payments to personal banking to buying a home, HDFC Bank finds new ways to simplify life’s core money jobs. Many of these innovations are tied to signature, ownable brand assets. For example, the brand’s Banking Correspondent Centres and e-Mitra kiosks bring HDFC Bank’s services to rural and semiurban areas that lack traditional branches.”
“Its digital ‘Xpress Car Loan’ service comes with an industry-first 30-minute guarantee. And online, HDFC’s Vigil Aunty persona educates people about cybersecurity best practices while also highlighting the bank’s safety features. The result? Strong growth and a clear advantage as India’s most Meaningfully Different Financial Services brand,” the report added.
The report is an annual one based on research by Kantar across a wide consumer base.