The book Brand India: Unfolding Global Narratives with Bharat Vikas, co-authored by Prof. Himanshu Rai, Director of IIM Indore, and Prof. Varsha Jain of MICA, was launched in the capital.The event was attended by Yuvraj Malik, Director of the National Book Trust (NBT); Kumar Vikram, Chief Editor and Joint Director, NBT; and Rajya Sabha MP Rekha Sharma.The book examines India’s evolving identity, weaving together its history, culture, reforms, and innovations to present a comprehensive narrative of “Brand India.”
