Rajkot: Gopal Snacks Limited, one of India’s leading companies in the organised traditional snacks sector, has launched three new products as part of its strategy to expand its portfolio and respond to evolving consumer preferences.
The three new products – Jeera Papad, Hot Wheels, and Katak Matak Hot Bull – will be available pan-India.Jeera Papad comes at an affordable price of ₹5. Each 16 g pack with 25% extra offers 20 g of product in the market, showcasing Gopal Snacks’ commitment to delivering greater value to customers.Hot Wheels, recently introduced in the market, is priced at Rs. 5 for a 20g pack and features a free toy inside, Each pack not only offers a delicious snack but also comes with a surprise free toy inside, adding an element of fun and collectability.
The third product is Katak Matak Hot Bull, A unique flavor addition to the extruded snacks segment, and one of the spiciest products in Gopal Snacks’ portfolio.
Packaged in a youthful and vibrant format, the 45g pack will be priced at Rs. 10, Aiming to attract a younger demographic seeking a different taste.Raj Hadvani, Whole-Time Director and CEO of Gopal Snacks, said, “At Gopal, our vision is to stay ahead of consumer needs.Our new products add fun to the snacking experience and offer a bold new flavour for customers looking for something different, and reinforce our commitment to delivering quality and taste at accessible price points.”Gopal Snacks has evolved from a regional favourite to a national brand. It currently offers more than 85 products across 320 unique variants.
Its expansive product line includes traditional namkeens, snack pellets, packaged sweets, spices, and Western-inspired savoury treats, all made using modern techniques while preserving the essence of time-honoured Indian recipes.Gopal Snacks’ products are available at over 5 lakh retail outlets in urban and rural markets across 11 states and two union territories.
Gopal Snacks is the largest manufacturer of gathiya and snack pellets in India, the second-largest producer of organised ethnic namkeens in Gujarat, and ranks fourth nationally in papad production.