Mumbai: The much-awaited 17th season of the iconic television quiz show Kaun Banega Crorepati (KBC) is set to premiere on August 11, Sony Entertainment Television announced on Thursday. This season aims to celebrate the dreams and determination of everyday Indians, placing their grit and knowledge in the spotlight.
As part of the announcement, the channel unveiled the season’s new campaign titled ‘Jahaan Akal Hai, Wahaan Akad Hai’, which encapsulates the transformative power of knowledge in modern India. The campaign underscores how information and awareness are not just tools of empowerment but are also fueling ambition and inspiring confidence among the common man.
The show, known for turning ordinary lives around, returns this year with a refreshed theme focused on championing the resilience, confidence, and aspirations of today’s India.