Aviva India, a leading private life insurance company, announced the launch of its latest life insurance offering – Aviva Bharat Bal Vikas Yojana, a Non-Linked Non-Participating life insurance savings plan aimed at helping families in rural and semi-urban India build a secure future for their children. With premiums starting at just ₹1,000 per month, the plan combines guaranteed maturity benefits and life cover, helping families confidently plan for milestones like higher education, skill development or even starting a small business.
The plan offers a minimum entry age is 3 years, and the maximum entry age is 50 years, with policy terms ranging from 12 to 30 years and a maturity age of up to 80 years, making it suitable for a wide range of life stages and financial goals. Its flexible premium payment options—monthly, quarterly, half-yearly, or annually—make it easier to fit into diverse household budgets.
In the unfortunate event of the life insured’s demise during the policy term, the nominee will receive the highest of:
Death Sum Assured, or
Surrender Value as on date of death (higher of Guaranteed Surrender Value or Special Surrender Value), or
X%** (minimum 105%) of the total premiums paid
Commenting on the launch, Vinit Kapahi, Chief Marketing Officer, Aviva India, said, “Aviva Bharat Bal Vikas Yojana is built around real, everyday aspirations of families beyond metro cities. It’s a simple, goal-oriented plan for parents who wish to protect and nurture their children’s dreams, without the complexities often associated with financial products.”
The plan offers maturity benefits in the form of a guaranteed sum assured at the end of the policy term, ensuring financial support for the child’s future. It also provides tax benefits as per prevailing laws, making it a practical choice for families looking for both financial security and future-focused savings.
This launch reflects Aviva’s deepening commitment to financial inclusion – reaching not just metros, but real Bharat, where protection is needed most.