Ropes in Raashii Khanna as Brand Ambassador
Emami Limited, the flagship personal care and healthcare company of the Emami Group, announces its entry into the ₹4,000 Cr plus brightening cream category with the launch of Emami Pure Glow – a revolutionary skincare solution designed to address key consumer concerns and redefine the glow segment.
| Why Pure Glow is Superior?Revolutionary Moisturizing Base Formula – No white cast, fast absorption, and long-lasting hydration2X visible brightness, 50%+ moisturization, and dark spots fading in one weekPowered by Japanese Sakura Flower & NiacinamideSun Protection & Long-Term EffectivenessA unique blend of pink for glow and gold for premium appeal |
To amplify the brand’s appeal and connect with consumers nationwide, Emami has roped in Raashii Khanna as the face of Pure Glow. With a strong presence across regional and Hindi film industry, Raashii brings charm, confidence, and relatability to the brand, making her the perfect choice for a new-age skincare revolution.
Backed by cutting-edge technology, Emami Pure Glow is crafted to tackle the biggest challenges faced by women with existing brightening creams – white cast, lack of moisturization and minimal effectiveness or visible results over time. Emami, renowned for its groundbreaking innovations in the personal care segment, has combined the power of science and nature, infused with the potent of Japanese Sakura Flower and clinically proven Niacinamide in this next generation brightening cream. The unique formula delivers 2X visible brightness in just 3 weeks, provides 50% more moisturization, and helps reduce dark spots in as little as one week.
Speaking on the launch, Mr Mohan Goenka, Vice Chairman and Whole-Time Director, Emami Limited, said, “For years, Emami has disrupted personal care categories with innovative and high-performance products. With Pure Glow, we are entering the ₹4,000 Cr brightening cream market with a superior, science-backed formula that truly delivers. We have studied consumer concerns extensively, and our unique 6-Way Brightening Action, deep penetration technology, and natural ingredients ensure an effective, long-lasting glow. We believe Pure Glow will be a category game-changer.”
On her association with the brand, Raashii Khanna, a promising name in Regional and Hindi film industry and brand ambassador of Emami Pure Glow shared, “I’m delighted to be associated with Emami Pure Glow! I truly believe that skincare should celebrate natural beauty while being rooted in science, which makes it all the more special. This product brings together the best of nature and innovation, and I love how it feels light, absorbs instantly, leaves the
skin looking fresh & radiant, and without any white cast. It’s perfect for every woman who wants to glow with confidence, effortlessly.”
With a massive fan following and strong connect across South India and metro cities like Mumbai & Delhi, Raashii Khanna adds a young, aspirational face to the brand, making it a go-to choice for today’s consumers.
With its strong consumer insight, best-in-class formulation, and high-impact branding, Emami Pure Glow is all set to carve its niche in the brightening cream category. The brand is now available across select markets in South, West and North India and is poised for a national rollout in the near future. Emami Pure Glow is available in pack sizes of 8gm, 15gm, 25gm, & 50gm at respective price points of Rs 10, 25, 65, & 125.