Continuing its successful journey across major cities in South India, including Bangalore, Chennai, and Hyderabad, Sunfeast Dark Fantasy’s iconic Fantasy Spaceship has now arrived in Mumbai to commemorate National Science Day, 28th February. As part of the brand’s innovative campaign, “Big Fantasies: Give Wings to Your Imagination,” the spaceship is aimed to ignite creativity and imagination in children by blending art with technology.
Children from across the city will have the opportunity to experience the FantasySpaceship stationed atNehru Science Centre until 2nd March 2025. Powered by a combination of cutting-edge technology, a bus equipped with expansive interactive screens will transforms children’s hand-drawn designs into vibrant digital creations, preserving their original charm. Once scanned, their artwork will be digitally transformed into 3D interactive characters, displayed on large touch enabled screens inside the Fantasy Spaceship.
Commenting on the initiative, Ali Harris Shere, COO, Biscuits and Cakes Cluster, Foods Division, ITC Limited, shared, “Partnering with the Nehru Science Centrefor this initiative on National Science Day is a perfect way to celebrate young minds and their boundless potential. Every moment shared is a reminder of the incredible creativity that resides within them. We can’t wait to welcome even more young dreamers in the days ahead and see where their imaginations take us next!”
Excited by the experience, Rahul, one of the young participants, shared: “I love superheroes, and today, I saw my drawing turn into a real digital superhero on the big screen! It was like my fantasy coming true.” His mother, Anjali, expressed her delight: “As a parent, I’m always looking for activities that encourage my child’s creativity. This experience was truly magical combining science and imagination in such a unique way. Seeing the joy on his face was priceless!”
This initiative by ITC Sunfeast Dark Fantasy aims to inspire young minds by blending art, science, and technology fuelling limitless creativity. Adding to the excitement, select children will be chosen for a once-in-a-lifetime visit to NASA, turning their dreams of space exploration into reality.