Samsung, India’s largest consumer electronics brand, today announced that customers can pre-order its latest Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 smartphones that set a new standard as a true AI companion with Samsung’s most natural and context-aware mobile experiences ever created.
Galaxy S25 series represents the first step in Samsung’s vision to change the way users interact at every touchpoint by seamlessly integrating AI agents and multimodal capabilities. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“Samsung unveiled the era of mobile AI with the launch of Galaxy AI last year. We are now opening the next chapter of Galaxy Al with Galaxy S25 series, your true AI companion. Galaxy S25 series brings you the most context-aware, personalized AI yet, so that you can receive tailored, actionable insights with personal privacy assured. I am happy to share that the new Galaxy S25 series will be manufactured at our Noida factory,” said JB Park, President and CEO, Samsung Southwest Asia.
Galaxy S25 series is the first smartphone series that comes with One UI 7, Samsung’s AI-first platform that is designed to provide the most intuitive controls, enabling AI-powered personalized mobile experiences. AI agents with multimodal capabilities enable Galaxy S25 series to interpret text, speech, images and videos for interactions that feel natural. With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, it is frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details. These smartphones also represent a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in settings.
Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.
Galaxy S25 series brings a range of upgrades to Galaxy AI’s popular tools for communication, productivity and creativity. Google’s Circle to Search now quickly recognizes phone numbers, email and URLs on your screen. Your calls are organized with Call Transcript and summary. With Writing Assist, you can summarize content or automatically format notes. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.
Hyper-personalized Experiences with Privacy Secured
Galaxy S25 series comes with Personal Data Engine for personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar8 on the lock screen.
All personalized data is kept private and secured by Knox Vault. Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.
Galaxy S25 Series is the Most Powerful Galaxy
Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy – the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to the previous generation. ProScaler helps to achieve a 40% improvement in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency. The Vulkan Engine and improved Ray Tracing makes for smoother and more realistic mobile gaming.
All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Galaxy S25 Series Unleashes Truly Pro Creation
Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. 10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. These smartphones can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 series.
Galaxy S25 Series comes with Audio Eraser to remove unwanted noise in videos. For a DSLR-like experience on mobile, these phones provide depth-of-field control with Virtual Aperture, integrated in to the popular Expert RAW. Galaxy S25 series also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.
Portrait Studio has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.
Durable Design
Galaxy S25 Ultra is the slimmest, lightest and most durable Galaxy S series yet. It features durable titanium and the new Corning® Gorilla® Armor 2. Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminum for the first time. Combined with seven generations of OS upgrades and seven years of security updates, Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.
Price and Availability
Pre-order for Galaxy S25 series starts from January 23 across all leading online and offline retail stores. Consumers can also pre-order Galaxy S25 series on Samsung Live at https://www.samsung.com/in/live-offers/ starting today.
| Specifications | RAM/Storage | Colours | Price (INR) |
| Galaxy S25 | 12GB 256GB | Icyblue, Silver Shadow, Navy, Mint | 80999 |
| 12GB 512GB | 92999 | ||
| Galaxy S25+ | 12GB 256GB | Navy, Silver Shadow | 99999 |
| 12GB 512GB | 111999 | ||
| Galaxy S25 Ultra | 12GB 256GB | Titanium Silverblue, Titanium Gray, Titanium Whitesilver, Titanium Black | 129999 |
| 12GB 512GB | 141999 | ||
| 12GB 1TB | Titanium Silverblue | 165999 |
Consumers buying Galaxy S25 Ultra through Samsung.com will also get the option of choosing from three exclusive colours – Titanium Jadegreen, Titanium Jetblack & Titanium Pinkgold. Those buying Galaxy S25 and S25 Plus from Samsung.com will also get the option of three exclusive colours – Blueblack, Coralred & Pinkgold.
Pre-order Offers
Customers who pre-order Galaxy S25 Ultra will get pre-order benefits worth INR 21000. This includes a storage upgrade worth INR 12000 wherein customers will be able to get 12GB 512GB variant at the price of 12GB 256GB variant; along with an INR 9000 upgrade bonus. Alternatively, customers can avail INR 7000 cashback when they purchase Galaxy S25 Ultra with 9 months no cost EMI plan.
Customers who pre-order Galaxy S25+ will get benefits worth INR 12000 under which customers will be able to get 12GB 512GB variant at the price of 12GB 256GB variant. Meanwhile, customers who pre-order Galaxy S25 will get benefits worth INR 11000 as an upgrade bonus. Alternatively, customers can avail INR 7000 cashback when they purchase Galaxy S25 with 9 months no cost EMI plan. Samsung is also offering customers the option to avail 24 month no cost EMI through all leading NBFCs for both Galaxy S25 as well as Galaxy S25+.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.