Flipkart, India’s homegrown e-commerce marketplace, has signed a landmark Memorandum of Understanding (MoU) with the National Council of Educational Research and Training (NCERT). This collaboration aims to ensure the affordable and seamless availability of NCERT publications across the country, leveraging Flipkart’s extensive reach to cater to students and learners, especially in Tier 2 and Tier 3 cities. Under this collaboration, Flipkart will facilitate the sale and distribution of NCERT publications through its online marketplace, ensuring greater accessibility through authorized sellers designated by NCERT.
Aimed at democratizing access to education and complementing the Government of India’s mission to promote inclusive learning opportunities nationwide, the partnership was formalized through a Memorandum of Understanding (MoU). The signing ceremony took place in the esteemed presence of Hon’ble Shri Dharmendra Pradhan, Union Minister of Education, Government of India, Shri Jayant Chaudhary, Minister of State for Education and Minister of State (Independent Charge) – Ministry of Skill Development & Entrepreneurship and Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group. The event took place in Delhi on December 16 at the NCERT office with officials from the Ministry of Education and NCERT, marking a significant milestone in fostering greater access to quality educational resources across the country.
Under this collaboration, Flipkart will ensure wider reach by making NCERT publications accessible to students and parents across urban and rural India, enabling last-mile connectivity through its platform. Additionally, Flipkart and NCERT will work together to guarantee the availability of authentic, high-quality content.
At the signing of the MoU, Shri Dharmendra Pradhan, Union Minister of Education, Government of India, said, “NCERT has been instrumental in shaping India’s education system, and its collaboration with Flipkart marks a transformative step toward ensuring affordable and accessible education for all. By leveraging Flipkart’s extensive technological and logistical reach, this partnership enhances the availability of NCERT books, empowering students across the country, including those in remote areas. As a key enabler of the National Education Policy 2020, we continue to drive innovation in education. Initiatives like the NISHTHA Integrated Teacher Training Module with Google underscore the importance of technology-driven solutions in creating a future-ready, socially sensitive generation that will lead India’s growth story”.
At the signing of the MoU, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “Education is the cornerstone of progress, and we are proud to partner with NCERT to make learning resources accessible to millions of students across India. By leveraging our technological expertise and extensive reach, we aim to bridge the gap in access to affordable educational materials, supporting the nation’s vision for an empowered and educated youth.”
This collaboration ensures the availability of authentic educational materials and reinforces Flipkart’s commitment to supporting India’s education ecosystem through technology and innovation.