The Wagh Bakri Tea Group, a trusted name in the tea industry for over 132 years, will be the official tea partner for the upcoming Adani Ahmedabad Marathon, set to take place on November 24, 2024.
One of Ahmedabad’s premier sporting events, the marathon is dedicated to supporting soldiers and promoting health and fitness among citizens. As part of its commitment to empowering women, Wagh Bakri has introduced the ‘Queens of Courage’ theme to support female participants in the marathon this year.
More than 4,000 female participants have registered in various categories for the Adani Ahmedabad Marathon 2024. The Wagh Bakri team will support and encourage them through various contests and activities at the Adani Ahmedabad Marathon BIB Expo on November 22 and 23.
As the beverage partner, Wagh Bakri will serve 25,000 cups of tea at the marathon, providing participants with a refreshing variety of teas to energise them at every step of their journey. More than 50 Wagh Bakri employees and executives will also join in the run, reinforcing the company’s commitment to health and wellness. Wagh Bakri’s volunteers will also assist in roadside waste collection during the marathon.
Mr Sanjay Singal, CEO of Wagh Bakri Tea Group, said, “It is our honour to partner with the Adani Ahmedabad Marathon, which brings together people from all walks of life for a wonderful cause. Morning tea tastes best when made by a homemaker, and Wagh Bakri Tea takes pride in supporting women contributing to society. Through our ‘Queens of Courage’ initiative, we celebrate the strength and determination of women and empower them to achieve their dreams. As a beverage, tea is all about enhancing spirits and we look forward to energising the marathon participants with our signature teas.”
“We are delighted to have Wagh Bakri Tea Group join the Adani Ahmedabad Marathon’s journey. It is one of the most trusted brands for over a century, and their vision of longevity, giving back to society and reliability, is something we believe in as well. We are confident that this partnership will stand the test of time and prove to be a fruitful one,” said Sanjay Adesara, CBO, Adani Sportsline.
To take place along the Sabarmati Riverfront, the event will include four race categories, viz. the full marathon of 42.195 km, the half marathon of 21.097 km, the 10 km run and the 5 km run.