After Netflix, Disney+ is coming after freeloaders, as it begins restricting users from sharing passwords, starting in Canada from November onwards.
Bob Iger, the CEO of Disney, told shareholders during the Q3 earnings that the company would start cracking down on account sharing in 2024. However, the company is starting to take up measures a few months early, and a wider rollout could happen next year.
The wheels are already set in motion, however, Iger is not sure how this crackdown on password sharing would turn out for the company. Still, it is a priority, and believe there is an opportunity to grow their business by doing so.