The UK-based company FitFlop, known for making the most comfortable footwear in the world, recently strengthened its brand presence in Ahmedabad and Coimbatore with new stores offering a wide range of footwear options for men and women at prime locations in the cities. This follows the successful launch of two exclusive brand stores in Mumbai and Chennai.
FitFlop in India is part of the specialty retail footwear chain Metro Brands Limited.
These new FitFlop stores, which are situated in the recently opened Palladium Mall in Ahmedabad and Brookefields Mall in Coimbatore, will feature the newest footwear designs for both men and women. The new concept FitFlop store’s modern minimalistic design, potent branding, and careful space management provide customers with a distinctive brand experience. The store offers a clear and modern backdrop that lets the product take centre stage with a neutral colour scheme, mirrored surfaces, and sophisticated red. The store’s decor exudes a positive energy and makes bold visual statements.
FitFlop’s latest collection offers on-trend biomechanically engineered footwear designed so you move better and feel great. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each FitFlop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere.
FitFlop’s product offering is enhanced with the brand’s signature All Day Comfort Technologies- MICROWOBBLEBOARD™, SUPERCOMFF™, ANATOMICUSH™, ANATOMIFLEX™, iQUSHION™, DUOCOMFF™, DYNAMICUSH™, NEODYNAMIC™ , WONDERWELLY™ and CUSHX™
Speaking on the occasion, Anil Bhalla, Business Head- FitFlop India, Metro Brands Limited said, “We’re happy to announce the launch of our newest FitFlop stores in the promising markets of Ahmedabad and Coimbatore. Both the cities have a strong affinity to branded footwear. Our mission is to provide customers with footwear that is both comfortable and stylish. These new stores mark the roll-out of a new retail concept for the brand globally, and we are excited to be the first to kick-start this journey. Our constant endeavor is to deliver enhanced brand experience to customers and reach new audiences in India.”
Gianni Georgiades, Chief Executive Officer of FitFlop, comments: “Our partnership with Metro Brands continues to gather pace and I am thrilled with the opening of our 3rd and 4th stores in the region which further cements our commitment to India as a key strategic market and as momentum continues to grow, you can expect to see an acceleration of retail openings in partnership with Metro Brands.”