Luminous Power Technologies, a well-entrenched and a trusted brand in power backup and residential solar space unveiled an all-new range of futuristic products for the coming summers. This comes in the wake of company’s concerted efforts to delight customers with smart, safe, energy-efficient and sustainable products. This was disclosed by Amit Shukla, Senior Vice President – Energy Solutions Business, Luminous Power Technologies today at a press conference in Mumbai.
Speaking on the occasion, Shukla said, “Luminous has been at the forefront of offering power backup solutions for last 35 years. We have been pioneering, illuminating and delighting over 100 millions happy homes with our products that are tech-savvy, aesthetically designed and sustainable. Raising our bar this season too, we are happy to showcase our latest range of Power backup Products – The Icon Range and High Capacity Inverter Range strategically positioned to cater to residential and commercial segments respectively.
Detailing the product specifications of Icon and High Capacity Inverter Shukla said, “Icon is perhaps India’s first inverter with premium ultra-modern looks that come with unprecedented safety and convenience features. Portable, silent and aesthetically designed, you can flaunt it in your living room too! With a strong battery backup it is equipped to run the load of a 3 BHK home and showroom which constitutes the biggest market segment. The High Capacity Inverter is truly a technological marvel for the commercial users. A zero noise strong inverter, it will cater to offices, showrooms, banks, dental clinics, educational institutions, restaurants, salons, ice cream parlors etc., where higher capacity loads over 2KVA is needed. High Capacity Inverter can comfortably run heavy loads like air-conditioners, all kitchen appliances etc. A highly energy efficient inverter, the user gets 2-5 hrs of back up time. Being a strong system, it comes with the warranty period of 24 months”.
These two new offerings are marketed through the extensive dealer network of Luminous across India. While Icon is priced around 9,000 for 900 VA rating and 14,000 for 1400 VA capacity, High Capacity Inverters will be retailed at around 12,000 for 2 KVA and goes upto 85,000 for 10KVA system respectively.
Speaking on the roadmap ahead for Luminous Preeti Bajaj Chief Executive Officer and Managing Director Luminous Power Technologies stated, “India is a high priority market for Schneider thanks to its huge growth potential viz. USD 20 billion market growing at 6% CAGR according to Niti Ayog. Luminous will play a pivotal role in boosting this significantly. We have an ambitious plan in place for an aggressive 12-15% growth in the next 3 years. We will be launching a host of futuristic products, setting up new manufacturing plants and expanding our robust channel network. On the product front, we will be launching new age Lithium ion battery, solar acceleration, high power inverters, etc. We will be setting up new greenfield plants, expand our geographic footprint, boost people and business partners development. We intend investing substantially on brand building, digitization and consumer engagement programs.”
Neelima Burra, Senior VP and Chief Strategy, Transformation and Marketing Officer – Luminous Power Technologies, added, “Luminous has carved a distinct niche for itself and is a No.1 brand in energy solutions market today. As India is at the cusp of change, there is a paradigm change in the evolution of power quality, power consumption and per capita income in India. The power back-up needs have been marking a shift towards residential solar as well as higher KVA ranges and hence Luminous is on a mission to accelerate growth in coming years, shaping the Luminous of Future – Luminous 3.0. To this end, a range of strategic initiatives have been chalked out across businesses and brands to drive this transformation journey to position Luminous as a global Prosumer-Tech player. Our rationale is transforming the world of sustainable energy and Powering happier homes. With huge products’ acceptability, we will expand our B2C footprint and will invest substantially to grow with smarter, safer and more sustainable products with superior consumer experience. We have earmarked our investments for the coming years on brand building, channel development and digitization. These will be towards capacity build-up and modernization in the next 3 years”.
Delighted on the recent Rajasthan Royals’ (RR) association as their Title Sponsor in the current T20 Series 2023, Burra said, “IPL and RR collaboration is very valuable as it will help us strengthen our brand in every household in India. This association between a brand that has transformed into a household name that aims to power happier homes through technology innovations and a cricket team whose mission is to ‘transform society through cricket, and cricket through innovation’, goes a long way in establishing a mutually beneficial partner ecosystem that can drive the ambitions of both the entities. Through its philanthropic arm – the Royal Rajasthan Foundation – the franchise has been working to enable opportunities for empowered women in Rajasthan for equitable access to water, livelihoods and mental health interventions, while also providing access to solar energy. The ongoing women’s day campaign #WomenInEnergy aims to reduce gender gap in energy sector and provide equal opportunity for women powering happier homes. Luminous commitment to enriching education for girls, creating livelihood, and a green environment to live in, there are numerous synergies for both the brands given the Royals’ ambition of impacting society with cricket as the vehicle.