Shah Rukh Khan has announced UNIFYD Festival, a one-day music event celebrating Indian music and culture, scheduled for March 20, 2027, at Etihad Live on Yas Island in Abu Dhabi, UAE.
The festival’s initial lineup includes Arijit Singh, Sonu Nigam and Karan Aujla, with around 15 artists expected to perform across multiple stages. The organisers are yet to announce the complete lineup.
Curated by Khan, the festival aims to bring together music enthusiasts from India, the Middle East and the global South Asian community. The event is being produced by D’YAVOL Live in partnership with District, with plans for a possible expansion to other international cities in future