Vodafone Idea has roped in Bollywood superstar Shah Rukh Khan as the face of its new brand identity campaign as the telecom company begins a major brand refresh.
The debt-laden telecom operator announced the move on Tuesday, unveiling changes to its logo and visual identity.
As part of the revamp, the yellow dot in the logo has been shifted from below the letter ‘i’ to the top and redesigned as a three-dimensional sphere.
With Shah Rukh Khan leading the campaign, Vodafone Idea aims to give its brand a fresh and more contemporary identity.