MICA is introducing a 25-week social media influencer programme aimed at transforming content creators into professionals who understand the business, strategy, and impact of digital influence.
According to MICA officials, the creator economy—valued at USD 250 billion globally—is expanding rapidly and is no longer a niche trend. With rising competition, fleeting trends, and ever-changing algorithms, aspiring influencers now need structured learning, strategic thinking, and the skills to convert engagement into a sustainable career.