MICA recently organised the third edition of its flagship leadership summit, Insight Out 2025, themed “Marketing in 4D: Immersion > Information.”
The event brought together leading industry professionals, marketers, and academicians who shared their perspectives on how brands can build deeper and more meaningful connections in a fast-evolving digital world where attention spans are shrinking.
Hosted by MICA’s Marketing and Leadership Series (MLS) Committee, the summit featured two engaging panel discussions — “Sensory Storytelling: Curating Experiences That Move Beyond Metrics” and “Crafting the Phygital Experience: The Future of Hybrid Engagement.”