Three days, three times the excitement: This year, Prime Day 2025 brings biggest deals, amazing launches, entertainment and savings like never before!
New launches and access to deals: This Prime Day, Prime members get access to thousands of new product launches from over 400 top Indian & global brands like Harley Davidson, Samsung, Intel, OnePlus, iQOO, HP, Asus, Boat, Lenovo, Mokobara, American Tourister, Puma, Adidas, Libas, Van Heusen, Allen Solly, USPA, Borosil, Agaro, Atomberg, Crompton and many more. Prime members will get access to products from lakhs of sellers, manufacturers, start-ups & brands, women entrepreneurs, artisans, and weavers. Prime members can discover more than 1,600 new product launches SMBs including Phool, Alpino, and Indigenous Honey — across home & kitchen, fashion, grooming, jewellery, handmade, and more.
Exciting offers from leading partner banks: Save Big with 10% savings on payment using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards*
Blockbuster Entertainment: Prime Video announces an exciting line-up of 17 Indian and international series and movies across multiple languages leading up to this Prime Day. Prime members can enjoy the best of entertainment from India and across the world, including from the US, Japan and Korea
Amazon India today announced that Prime Day 2025 will be a first ever three-day celebration in India, running from 12:00 AM on July 12 to 11:59 PM on July 14, offering 72 hours of great deals, savings, new launches, and exclusive entertainment, all curated exclusively for Prime members. For the first time ever in India, Prime members will enjoy 24-hours extra to shop across top brands and small businesses alike, with access to exciting offers from leading partner banks. Customers can save big with 10% savings on payments using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards.*
This Prime Day, Prime members will get early access to thousands of new product launches from over 400 top Indian & global brands along with products by Small and Medium Businesses (SMBs). The three-day annual extravaganza will offer Prime members access to incredible shopping deals, blockbuster entertainment, savings, and much more! From Smartphones, TVs, Appliances, Fashion & Beauty, Groceries & Everyday Essentials, Amazon Devices, Home & Kitchen, Furniture to everyday essentials, and much more.
Akshay Sahi, Director, Prime, Delivery and Returns, India and Emerging Markets, said “From new launches and blockbuster entertainment, to great deals being delivered fast. Prime Day has always been about celebrating our members. This year, for the first time, we’re extending Prime Day to three full days, giving our members even more time to discover the best of shopping, savings, and entertainment. We are really excited about the vast selection, new launches and great deals we have instore for our Prime members this Prime day.”
A sneak peek to Prime Day 2025*
72 hours of shopping and saving: Starting 12:00 AM on July 12 until 11:59 PM on July 14
New launches and access to deals: This Prime Day, Prime members get access to thousands of new product launches from over 400 top Indian & global brands like Harley Davidson, Samsung, Intel, OnePlus, iQOO, HP, Asus, Boat, Lenovo, Mokobara, American Tourister, Puma, Adidas, Libas, Van Heusen, Allen Solly, USPA, Borosil, Agaro, Atomberg, Crompton and many more. Prime members will get access to products from lakhs of sellers, manufacturers, start-ups & brands, women entrepreneurs, artisans, and weavers. Prime members can discover more than 1,600 new product launches from SMBs including Phool, Alpino, and Indigenous Honey — across home & kitchen, fashion, grooming, jewellery, handmade, and more.
Get fast and free delivery: Prime members benefit from same-day delivery on over 10 lakh and Next-Day Delivery on over 40 lakh products orders across a wide selection of from eye liners to baby products, to garden tools, to watches, phones and more.
Use Amazon’s generative AI-powered shopping assistant Rufus: The new AI-powered shopping assistant Rufus helps simplify decision-making by answering questions, comparing products, and offering tailored recommendations in real time
Save Big with Bank Offers: Prime members get 10% savings on payment using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards. With the Amazon Pay ICICI Bank credit card, Prime members will get 5% cashback and an additional 5% instant discount on their shopping.
Get More with Amazon Pay: Get up to 25% off on flight tickets and up to 50% off on hotel bookings. Get up to INR100 cashback on movie tickets. Add INR1,000 or more to your Amazon Pay balance and get up to INR100 back instantly. And for those dreaming of an international getaway, score up to INR8,000 off on international flight bookings. With Amazon Pay, the savings never stop.
Blockbuster entertainment: Prime Video will deliver blockbuster entertainment in the lead up to Prime Day by premiering 17 mega series and movies across multiple languages from India and around the world. This Prime Day Amazon Music will launch a multi-lingual love playlist “Baelist” featuring new & trending love songs with artist favourites such as Guru Randhawa, Akshath, Sai Abhyankkar & many more. Prime members will also get exclusive access to in-app Artist videos featuring the latest episodes of Artist Diaries which will give a sneak peek into the artists & their music journeys.
Just Ask Alexa: Customers can ask Alexa on their Echo smart speakers to add items to their shopping cart and even track their orders. Simply ask, “Alexa, add garam masala to my shopping cart” or “Alexa, track my package.”
Maximize your Prime Day shopping The Amazon Pay ICICI Bank credit card now comes with zero joining fee and offers an always-on 5% cashback for Prime members and 3% for non-Prime customers. Plus, during Prime Day 2025, all cardholders will enjoy an 5% instant discount on their shopping! Prime members can earn enhanced welcome rewards up to INR3,000, including INR200 shopping cashback plus rewards worth INR2,800 (that’s INR500 more than usual!). Non-Prime members don’t miss out either, with welcome rewards up to INR2,000, including INR150 shopping cashback, rewards worth INR1,850, and INR500 off on Prime membership.
This Prime Day, customers can save up to 25% off on flights & up to 60% off on Hotels.
Join Prime NOW!
Anyone can join Prime in India, for an annual Prime membership at INR1,499 – with full shopping & entertainment Prime benefits; Prime Lite at INR799 – with full shopping benefits & limited Prime video benefits, or Prime Shopping Edition at INR399 – which is tailored for customers only looking for shipping and shopping benefits and does not include any digital or entertainment benefits such as Prime Video or Amazon Music. Visit amazon.in/prime to join Prime now.