The upcoming psychological thriller “Bhram” is taking a fresh and creative approach to promotion in Gujarati cinema. Produced by the team behind “Hun Iqbal,” the film is set to release on May 16, 2025. It promises an engaging and interactive experience for viewers, with promotions designed to match the film’s unique story and style. Directed by well-known Gujarati filmmaker Pallav Parikh, the movie features Mitra Gadhvi, Sonali Lele Desai, Abhinay Banker, and Nishma Soni in lead roles.
For the first time in the history of Gujarati cinema, the promotion of a film has been done through an Instagram game. This game has been receiving a great deal of attention on social media, where users solve puzzles and identify hidden clues. In addition, the makers of “Hun Iqbal” and “Bhram” have made another unique attempt. At the Weekend Window in Ahmedabad, a few young people were seen with blood-filled faces and holding flash mobs, which caught the attention of many Ahmedabadis. This engaging promotional stunt by the team of “Bhram” has generated significant buzz for the film.
To further promote the film, an innovative interactive motion sensor poster has been unveiled-this is the first attempt of its kind in Gujarat. The motion sensor technology offers a unique way for audiences to interact with the poster. As people approach the poster, it activates, revealing more images; as they move away, the screen goes black. This interactive technology allows the audience to connect with the film’s storyline in a new way.
The film follows Maya, a 42-year-old woman suffering from dementia, which causes her to forget past events. However, when she witnesses the murder of her own daughter, her life is turned upside down. Time is running out for Maya, and she must piece together her broken memories to uncover the truth before the murderer vanishes. With its unique narrative, powerful performances, and experimental digital strategy, “Bhram” is set to bring something fresh to Gujarati cinema
Before its release, this distinctive promotional campaign for “Bhram” is paving the way for a new direction in Gujarati cinema. With its use of interactive technology and social media innovations, “Bhram” is ready to engage audiences in a unique way and set a new benchmark.
With its storytelling and innovation, the film “Bhram” is all set to hit cinemas on May 16, 2025.