Today, Saturday, November 14, 2026, Gujarat observes Labh Pancham, a festival steeped in tradition and significance. Known also as Saubhagya Panchami and Gyan Panchami, this celebration marks the fifth day of Kartak month in the bright fortnight according to the Vikram Samvat calendar.
Labh Pancham is particularly important for traders. After wrapping up their Diwali and Gujarati New Year celebrations, it’s time for businesses to reopen. This year, however—due to it falling on a Saturday—many shops are expected to open their doors on Monday, November 16. A well-deserved extended break for both business owners and employees!
The timing of this festival is guided by the Panchang. The Panchami Tithi commenced at 8:42 PM on Friday night and will conclude at 11:23 PM today. With Panchami ruling over the dawn hours of November 14, celebrations are rightfully taking place today.
Auspicious Timings
If you’re planning to perform puja or begin new business ventures today, knowing the right timings is crucial.
- Morning Puja Muhurat: 6:52 AM – 10:33 AM
- Abhijit Muhurat: 12:02 PM – 12:46 PM
- Vijay Muhurat: 2:14 PM – 2:59 PM
The first rays of sunlight strike at 6:52 AM, bringing with them auspicious energy for fresh starts. However, sunset is noted at 5:56 PM, so plan accordingly!
The Significance Behind Labh Pancham
Labh means benefit or gain—a fitting name for a day that symbolizes new opportunities. For many in Gujarat’s business community, reopening after Diwali signifies a fresh start filled with hope for prosperity.
This festival brings together traditions like worshipping Lord Ganesha—the remover of obstacles—and Goddess Lakshmi—the bringer of wealth. Rituals performed on this day aim to invoke divine blessings that promise success and stability throughout the year.
Chopda Pujan Traditions
A prominent ritual during Labh Pancham is Chopda Pujan—the worship of account books. Traders instinctively place new account books before deities while performing ceremonial rites before entering any financial records.
This act isn’t just about accounting; it represents aspirations for prosperous business endeavors ahead.
The first page often features a Swastik symbol with ‘Shubh’ inscribed on one side and ‘Labh’ on another—a tangible mark of good fortune! Interestingly enough—with digital accounting becoming prevalent—many now extend these traditions into using computers while still retaining age-old rituals.
Cultural Dimensions within Jainism
Labh Pancham doesn’t solely cater to commercial interests; it also holds religious significance among Jain communities who observe it as Gyan Panchami—a day dedicated to knowledge preservation and learning.
- This day prompts Jains across Gujarat to engage in various religious activities emphasizing knowledge transmission through scriptures.

