The Amdavad Municipal Corporation (AMC) is taking steps to address the absence of rules for temporary advertiesment
through banners and hoardings. While the civic body has a policy to regulate permanent hoardings, at present there are no rules governing temporary advertising.
The Standing Committee of the AMC is giving permits for temporary hoardings even to big advertising firms on token fees, which is affecting the city’s revenue. it is likely that in future only religious or social institutions will be allowed to temporarily advertise through banners and hoardings.
The standing committee on May 25 given permission to an advertising firm to put up 100 temporary hoardings at prominent places for 15 days. For this only Rs 51,000 was taken from the company. When the company’s 15-day permit expired, it applied for an extension of 15 more days, which was approved on 8 June. 51-100 Rs.
The lack of proper regulations on temporary advertising has made it difficult for AMC officials to reject applications from political parties and influential persons, further affecting the city’s revenue.
To address these issues, the AMC is actively working on formulating comprehensive regulations that will cover all aspects of temporary advertising, including installation of banners and hoardings at AMTS and BRTS stands, footpaths and road junctions.