“We have made this social media war room at the BJP Media Centre especially for the elections, where more than 100 social media warriors (volunteers) are working and more than 10,000 responsible Karyakartas are working across the state,” said Dr. Pankaj Shukla, State Coordinator of IT and Social Media for the BJP.
The BJP’s social media team is active 24/7, but due to the elections, a separate war room has been established where the “social media warriors,” as the party refers to them, will work diligently all day to produce and disseminate information, messages, and clips on social media platforms.
Shukla continued, “We monitor and communicate with the public daily campaigns and other forms of information produced by the party.
We follow and communicate with the public about daily campaigns and various forms of party-produced content, Shukla continued.
The warriors manage all of the social media accounts for the state account, BJP4Gujarat, in addition to sharing the content with 50,000 Whatsapp groups around the state.
The state’s district pages are also managed by the social media warriors, who also post on those accounts.
During their campaigns in the state, national leaders including Prime Minister Narendra Modi, BJP National President JP Nadda, Union Home Minister Amit Shah, Chief Minister Bhupendra Patel, State President CR Paatil, and others use the social media war room to distribute key passages from their speeches.
“The social media war room adopts a strategy based on the political themes that are popular. They pay attention to the criticism of the BJP made by the opposition parties, and they respond to it by making films and memes, which they then post on various social media sites.
They also create hashtags, which are shared by more than 10,000 karyakartas and cause them to become popular, according to the state coordinator.
“We also observe what the Opposition says about the BJP leaders and accordingly prepare movies of that particular politician in response to the accusation and share it,” said Kalpesh, South Zone incharge at the war room.
In Gujarat, where the current administration has been in place for more than 27 years, the governing party will run for a seventh term.