India’s iconic food and dairy brand, marks the fifth anniversary of Simplehomemaderecipes, the world’s longest-running live cooking show. It started in April 2020 as a response to the COVID-19 lockdown has grown into a global culinary movement, offering chefs and home cooks a platform to share their skills, stories, and recipes with a vast audience worldwide.
This series has featured over 4,000 chefs including Michelin Star Chefs and Mr. Thomas A. Gugler, Former President, Worldchefs and home cooks from more than 50 countries, making it a true celebration of culinary diversity. With over 10,000 live episodes over more than 1830 days, Simplehomemaderecipes has reached 5 billion viewers both in India and across the world through its social media platforms. The initiative has generated over 4.5 lakh minutes of curated content in five languages, with a remarkable 540 million minutes of viewership — illustrating the series’ widespread appeal and impact.
Through this initiative, Amul’s customers have discovered 6,170 recipes made with Amul Paneer, 5,420 delicacies with Amul Butter, 5,030 dishes with Amul Fresh Cream and 5,010 treats with Amul Milk on our Facebook page and YouTube channel to make delicious and nutritious delicacies at home with Amul’s range of products.
This milestone is even more meaningful as it comes during the International Year of Cooperatives, a global celebration of the cooperative movement’s contribution to inclusive growth and community empowerment. As the world’s largest farmer owned dairy cooperative, Amul’s leadership in launching and sustaining a community-driven platform like Simplehomemaderecipes reflects its core values — fostering collaboration, amplifying voices, and helping communities thrive.
Shri Jayen Mehta, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), expressed his gratitude to the chefs and home cooks, saying, “Simplehomemaderecipes has transcended beyond just sharing recipes — it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges, and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”
As a tribute to our chefs and home cooks, digital posters featuring the chefs will be showcased on digital billboards across Bangalore, Mumbai, and Delhi today.
As the series enters its sixth year, Amul continues its commitment to nurturing culinary talent and fostering platforms that unite people across cultures and borders. Simplehomemaderecipes stands as a testament to the power of food in bringing people together, as Amul builds a global community, one recipe at a time.