Consumers across India, particularly middle-class households, are facing another increase in their daily expenses as two of the country’s leading dairy companies, Amul and Mother Dairy, have raised milk prices by ₹2 to ₹4 per litre.
After increasing the prices of ghee and butter ahead of the festive season, Amul has now revised the rates of its fresh milk variants, raising concerns over the impact on household budgets.
Amul Milk Prices Increased by 4–5%; New Rates Effective November 12
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has announced a price increase of around 4–5% across its major fresh milk variants from November 12, 2026.
The price of Amul Taaza (toned milk) has been increased by ₹2 per litre, while Amul Gold, which contains 6% fat, has become costlier by ₹4 per litre. Amul Taaza contains 3% fat.
Amul Cites Rising Cattle Feed Costs, Says Hike Will Benefit Dairy Farmers
According to Amul, the cost of milk production and processing has continued to rise. The increase in prices of cattle feed ingredients, including green and dry fodder, oil cakes, maize and molasses, along with packaging materials and fuel, has added to operational costs.
The federation also cited the impact of low and irregular rainfall in Gujarat and other parts of the country, which has affected the availability and cost of cattle feed.
Amul said the price revision was necessary to ensure that dairy farmers receive remunerative returns. The company distributes around 80% of the revenue earned from consumers to its 36 lakh milk producers, ensuring that a significant portion of the additional revenue reaches farmers.
Mother Dairy Also Raises Milk Prices by Up to ₹4 Per Litre
Mother Dairy, which sells around 35 lakh litres of milk daily in Delhi-NCR and more than 50 lakh litres across the country, has also increased prices by ₹2 to ₹4 per litre.
The revised rates came into effect on November 11, 2026. The company attributed the increase to a sustained rise in procurement prices paid to dairy farmers, stating that higher input costs had made the revision necessary.
Mother Dairy pays around 75–80% of its total revenue to milk-producing farmers.
Mother Dairy Announces Revised Prices for Different Milk Variants
Under the revised rates, the price of Mother Dairy’s full-cream milk has increased from ₹72 to ₹76 per litre. Cow milk now costs ₹65 per litre, up from ₹62.
The price of toned milk has been raised by ₹2 to ₹62 per litre, while double-toned milk now costs ₹56 instead of ₹54. Another toned milk variant has also become costlier, with its price increasing from ₹58 to ₹60 per litre.