The Ahmedabad Management Association (AMA) organised its first “Reputation Management Conclave” at its campus, centred on the theme “Building Reputation in the Age of AI & Social Media.”Vineet Handa highlighted that AI serves as both an opportunity and a challenge for brand managers, emphasising the importance of authentic storytelling.
Atul Takle focused on maintaining trust and effectively managing crises, particularly for small and medium enterprises.A panel discussion featuring Vikram Kharvi, Adit Desai, and Deval Soparkar explored emerging trends and key challenges in the field, with Shailesh Goyal moderating the session.
AMA Executive Director Unmesh Dixit noted that the conclave aimed to provide practical insights into managing brand perception in today’s digital landscape.