Mumbai, March 16, 2026 — AJIO, one of India’s leading fashion e-tailers, has just launched a unique merchandise collection inspired by the hit spy-thriller film Dhurandhar, produced by Jio Studios. This limited-edition line is designed to capture the film’s bold essence and vibrant cultural energy.
The company emphasized that the collection embodies the unapologetic spirit of Dhurandhar. It features eye-catching graphic designs and modern silhouettes that resonate with both fans and style-conscious shoppers. “We wanted to celebrate the film through fashion,” an AJIO spokesperson said.
Prices for this exclusive range start at Rs. 349, offering fans a chance to sport statement pieces like graphic T-shirts featuring memorable quotes from the movie and signature tees worn by Ranveer Singh. Plus, there are limited-edition signed Pathani outfits that reflect the film’s dazzling charisma.
Designed with today’s youth in mind, there’s also a Sara Arjun-inspired collection translating her on-screen looks into fresh styles suited for contemporary fashion enthusiasts. The entire range boasts striking graphics and confident tailoring—perfect for those looking to infuse some cinematic flair into their everyday wardrobe.
Written and directed by Aditya Dhar, Dhurandhar has captivated audiences since its release and continues to generate buzz with its sequel set to hit theaters on March 19, 2026. With this new partnership between AJIO and Jio Studios, fans can now express their love for the film beyond just watching it—they can wear it too!
The Dhurandhar merchandise is available exclusively on AJIO’s platform as of now.