The School of Applied Creativity at MICA will launch with two programmes, accommodating an initial intake of 80 to 100 students.
Ahmedabad-based MICA has announced the launch of India’s first School of Applied Creativity, a pioneering standalone institution designed to equip students with future-ready skills at the intersection of imagination, storytelling, media, and artificial intelligence.
Scheduled to open in July 2026, the school will offer two programmes: a one-year Crafting Creative Communications (CCC) course and a two-year PHP in Media, Content and Entertainment programme. In its initial phase, the school will admit 80 to 100 students.
Renowned filmmaker and Oscar nominee Shekhar Kapur has been appointed as the chief mentor for the institute.
Creative leadership
Tina Ambani, Chairperson of the MICA Foundation for Communications Research and Education, highlighted the institution’s forward-thinking approach. “MICA has always stayed ahead of the curve. We were among the first to see the deep connection between marketing, communication, and culture. We embraced digital when it was still emerging. We brought design thinking into business education long before it became a buzzword. And today, we continue that legacy, by recognizing imagination as the strategic currency of the future and further strengthening our vision to empower individuals to be creative leaders in the Age of Imagination.”
Ramkumar Ramamoorthy, former CMD of Cognizant India, announced the formation of MICA AI Advisory Board. Jaya Deshmukh, Director and CEO of MICA, explained the underlying philosophy. “The vision of the school is based on an understanding that while AI will make knowledge available to all, what will create value in the future is human imagination, creativity, and cultural intelligence.”