Advertising-czar Sylvester daCunha, who created the lovable Amul Girl ‘utterly butterly’ campaign in 1966 is no more. He passed away late in Mumbai.
He was in his 80s and is survived by his wife Nisha, their son Rahul daCunha. He was the brother of the late advertising genius, Gerson daCunha.
Sylvester daCunha conceived the Amul ‘Utterly Butterly’ Girl along with his art director Eustace Fernandes with inputs from Dr Verghese Kurien, the Milkman of India, which won the hearts of millions.
Dr Kurien, the then chairman of Amul, suggested a mischievous little girl as a mascot of the product and daCunha and Fernandes created history. The idea was to have a girl who would “walk her way in the Indian kitchen and the housewife’s heart”, daCunha has been quoted as saying.
Jayen Mehta, GCMMF Chairman, announced the death of da Cunha on Twitter. “Sorry to hear about the passing on of Sylvester daCunha, Advertising legend & founder of da Cunha Associates. He was the man behind the AMUL girl in 1967 & brother of the late Gerson DaCunha.