The campaign garnered a reach of over 1.6 million and engagement of over 553,000. Cummins India, a leading power solutions technology provider announced successful culmination of its integrated digital campaign ‘60 years of Powering India’, an ode to its six decades of successfully powering India’s growth story. The four-month long campaign featured 60 legacy stories capturing key company milestones, its contribution to India’s growth journey, and stakeholder stories and testimonials. The campaign aimed at demonstrating the positive impact that the company has created on its stakeholders, communities, and the planet.
Conceptualized and executed by Cummins India in collaboration with Zensciences – a digital marketing agency, the social media campaign was a resounding success garnering a reach of over 1.6 million and widespread engagement of over 553,000 from diverse audiences across LinkedIn, Instagram, Facebook, and YouTube. As a part of the campaign, the company also launched – Cummins PowerPods – their first and exclusive podcast channel in collaboration with Timbre Media, a reputed name in corporate podcasts, to present the stories of organizational significance to internal and external stakeholders in a refreshing and personalized way. The campaign had a unique hashtag, #CumminsIndiaAt60, and was culminated with a campaign video, Six Decades of Cummins India.
Commenting on the campaign, Abhilasha Shukla, Communications Leader, Cummins India said, “In 2022, Cummins India completed the 60-year milestone and we wanted to create a unique digital campaign to celebrate our compelling and distinguished legacy. We collaborated with our leadership team to conceptualize the idea of the ’60 Years of Powering India’ campaign to highlight the integral role Cummins has played in driving the India growth story over the past six decades. Zensciences and Timbre Media, proved to be invaluable agency partners in bringing the legacy stories to life and delivering an impactful and memorable campaign.”
Rahul Koul, Co-founder and Partner, Zensciences said, “Working with Cummins India on this campaign has been an absolute delight for Zensciences. We wanted to create a campaign that was inspiring, visually stunning, and emotionally impactful. We mixed different creative formats to tell the stories and showcase the impact that Cummins has made in India over the past six decades. The response to the campaign has been overwhelming and we are grateful for the opportunity to have partnered with Cummins on this journey.”
About Cummins Group in India
Cummins in India, a power leader, is a group of complementary business units that design, manufacture, distribute, and service engines and related technologies, including fuel systems, air handling, filtration, emission solutions, and electrical power generation systems. Its technology and pioneering initiatives are bringing innovative solutions and dependable services at the best possible value to users across the country. Its high-performance outlook is based on customer focus, integrity, and capability of its people. Part of the $28.1 billion Cummins Inc. USA, Cummins in India is a group of seven legal entities across 200 locations in the country with a combined turnover of ₹23,200 crores in 2022 and over 10,000 employees. Learn more at cummins.com.
Zensciences is an award-winning B2B marketing agency. They aim to bridge the gap between business and creative outcomes. With expertise in strategy, digital, design, storytelling, and technology – they bring the insight, experience, and capabilities needed to realize opportunities and help customers solve business challenges. Zensciences currently works with Fortune 500 companies, mid-market enterprises, and edge start-ups across the globe. Zensciences is also a member of the Forbes 2023 Agency Council and is a preferred partner for LinkedIn.
About Timbre Media
Timbre Media is a Bengaluru-based company specialising in podcasts, video, and digital content for organisations and businesses. Our award-winning podcasts, together with our global distribution partnerships, assist many of India’s leading MNCs across industrial sectors in the areas of internal communication, employee engagement, employer branding, employee induction, learning & development, and thought leadership, engaging both internal and external audiences. Timbre Media was formed in 2010 by erstwhile employees of WorldSpace Satellite Radio and has expertise in multilingual content design, research & writing, voice & anchoring expertise, and video & audio production.