Amazon India today announced the third season of the Amazon Global Selling Propel Startup Accelerator (Propel S3), an initiative designed to help emerging Indian brands and startups reach customers all over the world. The Propel S3 willsupport up to 50 D2C startups launch in international markets and create global brands from India. The programme gives participants the chance to win over $1.5 million in total rewards, including AWS Activate credits, ad credits, logistics and account management support for a year. The top 3 winners will also get a combined $100K in equity free grant. Amazon will also help participating startups connect with Revenue-based-financing firms including Klub and Velocity who will provide curated offers to the participating startups to expand their business at scale.
Bhupen Wakankar, Director Global Trade at Amazon India said, “Gujaratis a key market for our ecommerce exports business. We are seeing remarkable momentum of new sellers and startups coming from the state and choosing Amazon for their exports business.We are excited to launch the PropelStartup Accelerator Season 3 through which we will enable 50 D2C startups launch in international markets and create global brands from India.This program is a big step towards our commitment to enable $20 billion in cumulative exports from India by 2025.”
Amazon’s ecommerce exports business in Gujarat
Today, there are over 12,000 exporters on Amazon’s Global Selling Program from Gujarat. The overall seller base has increase 50% in 2022. The top cities from where exporters are joining the program include Ahmedabad, Anand, Surat, Kheda, Valsad,Rajkot and more. The top performing categories from Gujarat include gems and jewelry from Surat, apparel and bags from Ahmedabad, furniture products from Chhota Udaipur. Specific to Propel Startup Accelerator, Gujarat accounted for nearly 10% of all applications for the program in the previous season. In fact, one of the three winners from the last season was EcoRight, an Ahmedabad-based brand.
Udit Sood, Co-Founder EcoRight – one of the winners of Propel Accelerator Season 2 said, “The program helped us interact with Amazon leaders and other experts which was critical in planning our international expansion. It is perhaps the most effective program for brands aiming to go global. After winning the season 2, we have set up operations in more than 10 countries with Amazon and are managing it seamlessly sitting in India. We are excited by the response we are getting from global customers and are looking forward to further build on our presence in other markets.
More about the Propel Startup Accelerator Season 3
The entries for the Propel Startup Accelerator Season 3 will close on 30th April 2023.It will culminate in a demo-day where participants will get a chance to pitch their business propositions to leading VC firms and get a shot at funding to expand their operations. As part of the Propel S3, Amazon has constituted a mentorship board consisting of Amazon leaders from India and across the world, VC partners and senior industry leaders who will engage with emerging brands and provide them tailored resources, 1:1 mentorship and workshops on the global demand patterns and insights on building successful exports business through ecommerce. Amazon will also host sessions focused on peer learning by inviting veteran entrepreneurs and Propel Alumni to help participating startups network and learn from their existing ecosystem. Top 150 applicants will be inducted into a 1-month bootcamp where they will receive handhold support, marketplace insights as well as compliance and logistics support to launch in at least one global market. The interested startups can log on to https://www.amazon.in/propel and complete their application. Startups in the consumer products space with a vision to expand their business to global markets can apply to be a part of the accelerator program.