According to the company, Cybeart wants to reach out to cricket enthusiasts and introduce its products to the team and their fanbase.
Gujarat Titans, an Indian cricket team, have announced a multi-year partnership with Cybeart, a chair brand popular in Canada, India, and the Middle East.
After entering the Indian market last year to broaden their global reach, Cybeart has partnered with some of the nation’s illustrious Esports teams, IPs, and youth events. With their partnership with the Gujarat Titans, the brand has established itself in the cricketing world. Through this alliance, Cybeart will now try to reach cricket fans and introduce the team and their global fanbase to the high-end, futuristic chairs that give them a top-notch sitting experience.
Speaking on the significance of partnership, Krutik Patel, founder, Cybeart said, “Adding this partnership to the brand’s portfolio is the first step in entering Cricket and diversifying from the Esports sector specifically to cater to a much wider demographic. I am confident that this partnership will help us in our vision of creating an ecosystem that values ergonomics. This association will provide fans with the most comfortable chairs on the market, branded with their favourite team and give them a luxurious viewing experience.”
Gujarat Titans, a premier team of India’s T20 circuit are home to international cricketers such as Hardik Pandya, Shubhman Gill, Rashid Khan, David Miller, Kane Williamson, and many more who will be utilizing the world’s first cricket league chairs to experience the difference. As part of the agreement, the unique chairs will also be present in the team rooms as well as KIOSKS on the home field where the chairs will function as an experience centre.
“Since inception, we have partnered with brands that symbolise innovation, excellence and a new-age approach to business. With their futuristic chairs, Cybeart have created a niche for themselves at the international level and continues to grow,” said Arvinder Singh, COO of Gujarat Titans.
According to a report by Coherent Market Analysis, the global gaming chair market was valued at USD 1126.36 million in 2021 and is forecast to reach a value of USD 2034 million by 2030 at a CAGR of 7.8%. The significant rise in the frequency of health concerns due to longer working hours and the appeal of comfort are driving the growth of this industry.
With products that prioritise ergonomics, Cybeart hopes to revolutionise the gaming chair industry and establish itself as the leading brand on the global stage. This goal will be aided by their partnership with the Gujarat Titans.